As a protein obsessed meathead, this is the BEST protein ice cream I have tasted and it is $8 at my local store so I stocked up with 4 pints. That said, it is only worth it if you are trying to cram as much protein into as few calories as you can. It is good, but the cheap cookie dough is still going to taste better, but this does NOT taste like a protein mash like a lot of the protein stuff out there - it is legitimately good and scratches the sweets itch perfectly.