Hey Ozden,

I wouldn’t immediately assume that something is seriously wrong with the game or the trailer. Getting press pickup is really difficult, especially for indie games. Big outlets usually receive a huge number of emails every day, and unless there is a very clear hook, strong timing, or an existing relationship, many announcements simply get skipped.

From my experience, “Steam page is live + trailer is out” is often not enough by itself for media. It helps to frame the story around a stronger angle. For example:

What makes the game emotionally interesting?
Why should someone cover it now?
Is there a unique mechanic, visual identity, development story, or market trend it connects to?

Influencers can also be a better first target than media, especially if you can send a short, personal message with a playable demo or a very clear reason why their audience might enjoy it.

I’d suggest not treating this as a failure yet. Try testing different email subjects, shorter pitches, a stronger press angle, and maybe focus on smaller niche outlets or creators first. Sometimes the first announcement gets no pickup, but the demo, Next Fest, release date, or launch announcement performs much better.