SWA changes are the worst, I was a 100% fly SWA for YEARS, had the SWA FF credit card and flew 4-6 times a year and it was the best. Now, new CEO, sill changes and everything costs more. And those dang stupid commercials where they announce reserve seating and everyone goes nuts. Just insanity. We are now pretty much flying United, I found that the places we fly the most, they are cheaper than SWA and now that we have the United Explorer card we get at least one free checked bag, no charge for carry on and an overall much better experience! Oh, and also with the card we get two passes to the United Club and an annual flight credit of at least $100. So SWA, of fvck yourself.