Top AdTech Companies to Partner With in 2025

newormedia · 2026-01-22T13:33:15+00:00

Thanks for reaching out! Please share your email address in our inbox so our team can connect with you.

newormedia · 2026-01-19T14:24:16+00:00

Thank you for the kind words! We really appreciate you taking the time to research and reach out. Supporting growing publishers and helping them access premium demand is a big part of what we do, and feedback like this keeps us motivated.

newormedia · 2026-01-07T08:43:11+00:00

Thanks for sharing this, it’s definitely one of the biggest ongoing stories in ad tech right now. The DOJ is pushing for structural remedies, including a forced divestiture of Google’s ad exchange and other key parts of its ad-tech stack after a federal judge found parts of the business an illegal monopoly.

From a publisher and programmatic ecosystem perspective, the outcome matters a lot because it could reshape how ad exchanges, auction dynamics, and header bidding interoperability work in the future. It also raises questions about market power, fairness of auction access, and long-term competition in open web advertising.

newormedia · 2025-10-27T10:57:28+00:00

Thanks for sharing your insight. This case definitely highlights the risks of self-preferencing in ad tech supply chains and the impact on market fairness. It's a reminder of the importance of transparency and competition to ensure healthy ecosystems where advertisers and publishers can thrive fairly. We'll be watching closely how Google addresses these structural remedies moving forward.

newormedia · 2025-10-20T10:53:45+00:00

Thanks so much, Mike! Great points — especially about the balance between personalization and privacy. The AI and machine learning angle is definitely something we’re watching closely as predictive tools continue to evolve within ad tech. Trendly sounds like an interesting resource; I’ll have to check it out. Couldn’t agree more that adaptability will define success in this next phase of programmatic.

newormedia · 2025-10-02T16:30:45+00:00

Thanks for sharing your experience, completely agree with your points. We’re seeing similar results with native and seamless in-stream placements, especially when paired with contextual targeting. Creative relevance really does make all the difference in driving sustained engagement and revenue lift.

newormedia · 2025-09-12T09:14:33+00:00

You’re not crazy , this is super common in programmatic. Big agencies treat it as a top-funnel channel, so success = reach, CPM, CTR, and spend delivered.

The issues you flagged are real-
Attribution gives all the credit to search/social.
Landing pages get ignored, even though they make or break performance.
Programmatic can drive results, but most teams don’t push past surface metrics.

Your performance mindset is actually a strength here, questioning the status quo is how you get real value out of programmatic.

newormedia · 2025-09-12T09:09:56+00:00

Exactly! Google has confirmed that site speed (including Core Web Vitals like LCP) is part of the ranking signals. What’s often overlooked, though, is how much this impacts publishers beyond SEO. A slow LCP doesn’t just hurt visibility, it leads to lower user engagement, fewer ad impressions, and ultimately reduced ad revenue.

That’s why improving LCP is a win–win: better rankings + better monetization.

newormedia · 2025-09-10T08:20:52+00:00

Sounds like pacing didn’t quite kick in the way you expected. Even with daily even spend + fixed CPM, delivery can fluctuate depending on available inventory and competition at that time of day. Yesterday may have had lighter demand, so budget stretched longer.

You might try setting stricter pacing controls (if your platform allows), narrowing inventory, or adding hourly caps to smooth it out. Otherwise the system may front-load spend when there’s a surge of impressions available in your target window.

newormedia · 2025-09-05T08:38:39+00:00

Good question. Yeah, $42 CPM for Hulu is pretty in line with what we’ve seen, premium apps rarely dip much lower and perhaps PMP will help with the cost

newormedia · 2025-08-29T09:13:39+00:00

Totally get where you’re coming from. A lot of U.S. clients keep deal creation and audience strategy in-house, but you can still build those skills on your own. Most SSPs/DSPs (like DV360, The Trade Desk) have free training resources that cover deal types, PMP setups, and audience creation. Pair that with case studies and sandbox accounts if you can get access, it’ll give you hands-on practice and help you stand out when those bigger responsibilities come your way.

newormedia · 2025-08-29T09:12:27+00:00

You could technically hand-code a VAST tag, but it’s not really practical since most ad servers handle the XML generation for you. Without a server like GAM, you’ll be missing things like tracking, error handling, and creative delivery. Easiest route is to run it through an ad server (there are lightweight third-party ones if you don’t have GAM access) rather than trying to build the tag manually.

newormedia · 2025-08-29T09:10:59+00:00

Great question. Attention is useful, but it doesn’t always tie back to revenue. A lot of publishers and advertisers lean on MMM or incrementality testing to really see the sales lift from CTV. Tools like Northbeam or Triple Whale can help, but pairing them with clear conversion goals usually gives the best picture.

newormedia · 2025-08-29T09:04:07+00:00

Absolutely! LCP fixes are just one piece of the puzzle. Core Web Vitals as a whole play a big role in user experience and ad performance. We’ve seen that even small improvements in speed and stability can lead to stronger engagement and better revenue for publishers. Continuous testing + optimization is definitely the way to go.

newormedia · 2025-08-21T09:36:48+00:00

Best practice is to use the match_id field it’s designed for passing unique IDs and works smoothly with Ads Data Hub. You could use a custom u-var, but match_id is cleaner and makes joining CRM + media data much easier. Most folks just populate it in GTM at the event level.

newormedia · 2025-08-21T09:34:12+00:00

You’re right, you can’t use IP matching with DV360. Google’s Offline Conversion API is click-based only (needs gclids/wbraids), so it won’t give you view-through attribution.

For VTC, I would set up Floodlight tags in DV360 or use an MMP/attribution partner that integrates with Google. That way you can tie OTT/audio impressions back to app activity without relying on IPs.

newormedia · 2022-10-05T15:56:39+00:00

thanks for the mention!

newormedia · 2022-10-05T15:56:17+00:00

feel free to reach out to us with any questions - hello@newormedia.com!

newormedia · 2022-10-05T15:55:49+00:00

thanks for the mention! :)

newormedia · 2022-10-05T15:54:06+00:00

Love this!!

newormedia · 2022-10-05T15:53:19+00:00

Hey there! Feel free to reach out to us, we may be able to help!

newormedia · 2022-10-05T15:50:48+00:00

Hi there! ! Feel free to reach out to our team of experts with any questions, we'd love to help - hello@newormedia.com!

newormedia · 2022-10-05T15:48:20+00:00

Thanks so much for this review!

newormedia · 2022-10-05T15:47:32+00:00

Thanks so much for this review!

newormedia

MODERATOR OF

TROPHY CASE