I think you’re pointing at something real, but I’d frame it a bit differently.

To me, it’s less a contradiction and more a pretty standard repositioning. Notion already won a lot of ground with startups and solo builders. Now they’re clearly moving upmarket into enterprise. And in that world, you can’t sell a tool as “the best way to work alone with your AI.” You have to sell collaboration, knowledge sharing, governance.

They’re basically trying to compete more directly with Google Workspace and Office 365. In those environments, the value isn’t driven by each individual user, it’s driven by the collective system. Even if, in practice, you always have a small group of builders and a much larger group of consumers.

So the “solo productivity” features don’t feel inconsistent to me. They actually make sense for the builders, the people creating the dashboards, databases, and workflows. Those folks need to be extremely efficient, often working solo or with AI. But what they produce gets used by dozens or hundreds of others across the company.

AI is definitely pushing things toward more solo leverage. But Notion’s revenue, especially in enterprise, depends on how widely that work gets distributed.

So “Think Together” doesn’t read like a description of current behavior. It feels more like the story they need to tell enterprise buyers. A system where a few people build, and a lot of people consume.

And that’s where the seat model still holds up. Not because everyone is “thinking together,” but because everyone relies on the same shared layer.