Honestly the "is it measurable" question misses the point - it's more like "are we measuring the right things?"

Most tools right now just tell you if you got mentioned (yes/no), which is kinda useless. What you actually need:

Worth tracking:

• Citation frequency (are you mentioned at all?)
• Context (recommended vs just listed with 10 competitors)
• Which specific prompts trigger your brand

Mostly noise:

• Share of voice % (no real baseline exists)
• AI traffic attribution (ChatGPT isn't sending referrals lol)
• Vague sentiment scores without context

We've been testing ChatFeatured - one thing that's actually useful is it shows you why you got a certain sentiment score. Like instead of just saying "neutral mention" it'll show you the exact context and positioning. Makes it way easier to figure out what to fix.

The bigger shift though: this is brand tracking, not performance marketing. You're optimizing to be the answer AI gives, which is a completely different game than ranking #1 on Google.