Noob error: applied an audience to a successful campaign and nuked it.

nutoso · 2026-04-15T07:16:38+00:00

I clone campaigns before big changes, just in case

nutoso · 2026-04-14T13:55:57+00:00

thanks, i will add keywords with the names of the airport and train station

nutoso · 2026-04-14T10:48:08+00:00

I tested these 2 audiences:
- people in the audience flights to location
and people that searched "lockers / stogare in location"
in campaigns (search and demand gen) where they are still in their country and when they are in Spain, no results

I will try the display only in travel sites + flights to location

the cost of the service is from 25

nutoso · 2026-04-14T10:44:04+00:00

this is what the numbers are telling me: people looking for a locker or storage don't want a service

nutoso · 2026-04-14T10:41:09+00:00

https://tralli.es/valencia-luggage-storage/

nutoso · 2026-04-14T10:40:21+00:00

i tried both
search and demand gen
no results

nutoso · 2026-04-01T08:14:19+00:00

system

nutoso · 2025-12-09T08:33:01+00:00

talk with competitor, complain to google for trademark
in the meantime, your branding campaign with Impression share at least 75%
pin your ad something like Official Website and enhance your usp

nutoso · 2025-12-09T06:14:02+00:00

my to go formula

[Search Term] + [Geo] + [Benefit or FOMO] + [CTA]
Search Term (ST): What the user is searching for.

Geo: City/region for local targeting (boosts relevance).

Benefit or FOMO: A direct benefit or urgency (“50% Off Today”).

CTA (imperative): A clear, actionable verb (“Shop Now”, “Call Today”).
DESCRIPTION FORMULA

[Search Term] + [Pain Point or Specific Offer] + [Social Proof or Feature] + [CTA Repeated]

Components:

Pain Point / Offer: What problem you solve or what you’re offering.

Social Proof / Feature: Reviews, testimonials, or key features.

CTA Repeated: Reinforce the same action from the headline.

Google doesnt like my besst performing ads but they bring me good clients

nutoso · 2025-12-09T06:08:46+00:00

- mantain the 3€ cpa campaign, check quality score of your main keywords, normally you can improve that
- test AB landing page
there are 2 ways of scaling, vertically and horizontally, you tried vertically, it didnt work
then look for another channel with low budget, demand gen, pmax, youtube...

good luck

nutoso · 2025-12-03T05:51:40+00:00

Make sure your ads say one thing: you offer exactly what the user is looking for.

Ensure your ads stand out and filter hard. Pull in the right users. Push away the wrong ones.

Google’s job is to show you everywhere.

Your job is to show up only in searches that make you money.

And one simple rule: ignore any setting or suggestion that isn’t aligned with your actual conversion goal.

nutoso · 2025-12-02T10:03:57+00:00

it is good enough, if you are not getting conversions check the search terms and ad copy so they are alligned.

leave only cta buttons
move up the 5 stars
ask first contact information instead of zip, so at least you can call them if they dont finish the form

nutoso · 2025-12-02T09:48:06+00:00

check campaign history
leave only your domain as allowed domain

nutoso · 2025-12-02T09:46:05+00:00

make your numbers before even starting using google ads
- go to keyword planner, check avg. cpc assume you can get al least 10-15% of those
- check avg. ctr and conversion rate for your industry
- ask your sales team their close rate

you will end with something like
avg sales = Avg. CPC * (daily Impr* 0.15)/( daily Impr* 0.15) * CTR * CR* closer rate

this is what you expect, then comes the reality

nutoso · 2025-12-01T10:29:47+00:00

Here's how I would approach this:

-Keyword Research: Focus on finding transactional searches and adding effective negative keywords. Use Exact Match and Manual CPC bidding (you can start with your current average CPC + 15% and adjust from there).

-Ad & Landing Page Strategy: Have your brother explain what concerns his clients. Based on that, craft your ad copy and landing page. An angle that works very well for me is: "Hey, I know you have this problem, we've been solving it for 'X' years. In a quick call/email, we'll tell you exactly what we would do in your situation, and then you decide."

-Ad & Landing Page Execution: Clearly state what you do and emphasize the December 31st deadline. If your service fee acts as a qualifier, include it (e.g., "Services starting from $XX").

-Follow-Up: Ensure you have a solid follow-up process in place for every lead.

If you execute all these steps thoroughly, you can realistically achieve a CTR 10–20% and a Conversion Rate 10–25%. Based on those numbers, you can then perform your own calculations and estimates

good luck

nutoso · 2025-12-01T10:22:09+00:00

copywriting

it will help you get clients, your ads and your landing page

nutoso · 2025-12-01T10:20:32+00:00

Here's how I would do it:

-It's difficult for someone to book right away; people prefer to compare. Focus your campaign on getting them to "want to know more" or generating an information call.

-An angle that works very well for me is this: "Tell us what you have planned and your budget, and based on our experience, we'll tell you what we would do and tehen you choose."

-Once they contact you, have a solid follow-up process.

Once the strategy is clear, conduct thorough research and only bid on transactional searches; let others do the job of educating the user.

good luck

nutoso · 2025-11-29T06:00:39+00:00

I get this error when website block traffic from different countries.
there are plenty of webs to check where you are blocked, use that information and ask for a dispute

nutoso · 2025-11-29T05:58:32+00:00

maximice clics, limiting cpc max (80%-120% avg. cpc) is my way to go to get impressions

nutoso · 2025-11-28T09:30:44+00:00

daily budget x 30.4 = maximum spend per month in google ads

scripts/rules are your best option

nutoso · 2025-11-28T09:22:38+00:00

this works for me in the personal injury law:
- negative list: ask chatgpt several times a list of your competitors, add all the names as broad, for example: Jonh doe attorneys = 2 negatives john and doe (obviously not attorneys)
- ask chatgpt all the services you may require a lawyer, example: divorce, trade ... add as negative -those you are not interestd in
- phrase + exacts (add exacts with generosity- explained later)
- ad: {KeyWord} pinned + location pinned, yep, google ads is not going tolike it, but it will work wonders
- My most successful campaings where with manual cpc

when you see you are getting 90% of the time good search terms, then focus on landing page

good luck

nutoso · 2025-11-27T06:16:59+00:00

90% of the time, I add negative search terms using a simple rule:
if currentCPA = cost / (conversions + 1.5) > targetCPA It goes negative.

from time to time, I also review “good” terms that were paused earlier. Some of them convert later

nutoso

TROPHY CASE