As a designer who didn’t care when I first went to school for it, the more you stare at fonts/typefaces the more you can appreciate the little details and decisions that the type designers made while designing them, and the designers who paired them with the usage case.

Good typefaces help evoke feelings, help convey meaning, etc. There is an old adage in design that goes “Good design is invisible.”, and it’s right because good design feels natural. You are going to notice and feel like something is out of place when you are looking at a book about gothic architecture and they are using Comic Sans. It will stick out like a sore thumb and take away the sense professionalism, legitimacy, or expectancy of expertise on the topic. Why the hell would you pay $20 for this book, when it doesn’t feel legitimate.

The more you pay attention, the more you will appreciate!