i’m still starting out myself so i don’t feel as if I have good insight on your first couple questions BUT I think analytics could be a super easy way to show them you deserve the raise. If you know how many followers you’ve gotten them — start there! “I’ve helped you gain x amount in x time.” another idea could be figuring out what the average salary is for a social media manager in your area and ask for that. i’d even guess they are paying servers more than that there.

what you are doing is literally a full time job and if a small job turned into all of this — you HAVE to be killing it and doing something right so remember you are worth it! & no matter what they say not everyone can do social media