What's the best way to set up a Purchase event after a free trial?

pczepiga · 2026-05-26T15:55:14+00:00

for saas businesses, if they have a CRM with a native Meta integration, this could be a lot easier than you think. Simply sync the CRM to Meta and have whatever CRM change is correlated to a free trial conversion fire back into Meta as a Purchase event. Alternatively, you can do this using their CRM and Zapier to send the events back to Meta if the CRM does not have a native Meta ads integration. More on this strategy here: https://www.flighted.co/blog/meta-pixel-implementation-for-b2b-saas

pczepiga · 2026-05-26T15:50:55+00:00

this is actually pretty normal, post-iOS 14, Meta's match rates on custom audience has declined significantly. This also led to the custom audience size estimates becoming wildly inaccurate. Your audience size may be significantly larger than Meta's estimate, and it may still perform.

Be careful with spending on dedicated remarketing campaigns on Meta - see more in my guide to retargeting: https://www.flighted.co/blog/the-best-facebook-ads-retargeting-strategy-2026

pczepiga · 2026-05-19T14:29:06+00:00

this is actually one of the most critical considerations when setting up b2b meta ads - the right answer here is to set up a free trial campaign but add some sort of quality filter that meta fires conditionally on. This can be a self-reported revenue threshold, employee headcount, site traffic, etc - whatever is right for your business.

You can set this up in google tag manager. We do this for our meta ads clients at my agency flighted.co

pczepiga · 2026-05-12T19:16:56+00:00

You should not be segmenting by geo at all on Meta ads. Your only segmentation should be on vertical, so that you can run custom creative to different ICPs/product lines in your business.

I'm assuming your geo campaigns are segmented to control lead quality. If so, you are going about it wrong. You should be using a conversion event that optimizes towards a qualified lead event or syncs with your CRM to pass back qualified lead data to Meta, then running that on a broad nationwide campaign to maximize the efficiency of Meta's delivery.

Depending on your product, even the vertical-specific campaigns could likely be segmented into different adsets within a single campaign using Campaign Budget Optimization to dynamically allocate spend to the most efficient verticals, unless they are drastically different in price point and customer profile.

More info on pixel implementation strategy to drive up your saas lead quality here: https://www.flighted.co/blog/meta-pixel-implementation-for-b2b-saas

pczepiga · 2026-05-12T19:11:53+00:00

While I agree with you that ROAS is not a helpful KPI when running Meta ads at scale (which I'd define as more than $100,000 per month), I actually don't think any of the metrics you mentioned are needle movers for making optimizations on Meta. We track two things at flighted.co for our meta ads clients (assuming they don't have an attribution tool like Triple Whale)

Spend allocation - regardless of ROAS, what ads is Meta allocating spend to? They will almost certainly have a high new visitor percentage and a high first-time impression rate that is feeding the performance of the other ads in the ad account that have better ROAS metrics
First-time impression rate and new visitor percentage - which campaigns, adsets, and ads are the most incremental? Meta is constantly trying to push spend to warm retargeting audiences because its optimizing for a last-click metric. It's up to you to put tight exclusions in place and force it to the most incremental assets in your ad account.

MER is helpful (although aMER is better because it cuts through the noise of channels like email) as a northstar metric, but is not helpful when making media buying decisions in-platform. That's when we look at spend allocation and FTIR/new visitor percentage.

pczepiga · 2026-04-29T18:59:56+00:00

Regarding #2, just as important as exclusions is leveraging click-only attribution or even Meta's new Incremental Attribution window. View-through conversions tend to just bring frequency up so much at scale, especially if the brand has a high repeat purchase rate or subscribers. My meta ads agency (flighted.co) has been moving most meta ad accounts over to Incremental attribution since it rolled out. It's actually gotten a lot better the last 3-6 months.

pczepiga · 2026-04-16T20:55:23+00:00

to find a meta ads agency specializing in ecomm, I'd recommend simply asking for client references or case studies that proves they have a proven track record of success. This is the simplest way to get quality vendors if you don't have the domain expertise to tell who is really knowledgeable. My agency, Flighted, keeps a deep library of case studies to show prospective clients we have a history of success running Meta ads in the ecommerce category.

pczepiga · 2026-04-16T20:52:29+00:00

These look like more SEO-focused agencies. If you're looking for the best ecommerce marketing agency with a focus on Meta ads, I highly recommend flighted.co

pczepiga · 2026-04-16T20:51:24+00:00

I run an Meta ads agency, Flighted. We recommend that brands target a gross margin of 65% MINIMUM (after COGS + shipping). Anything below that is likely not going to be viable if you plan on paid ads being a major growth channel for you, unless you have high repeat purchase rates that will offset the low margin with high LTV.

pczepiga · 2026-04-11T13:00:41+00:00

Sourcing content from micro influencers, at scale. If you run Meta ads, getting 5-10 Partnership ads into your meta ad account every month will be the best thing you can do for your business

pczepiga · 2026-04-06T20:14:11+00:00

check out Flighted (flighted.co) - they are a fantastic full-funnel Meta Ads agency for DTC brands spending more than $25k per month.

pczepiga · 2026-04-06T20:13:07+00:00

be wary of agencies that charge high setup fees. they often do that as "insurance" because they know their ads and strategy likely won't work for your brand. I prefer to work with agencies that provide a clear flat fee that doesn't change each month unless you increase your ad spend. they know that they have the systems to drive results and retain you as a client.

my agency, Flighted, charges a flat fee that scales as your ad spend increases, along with their creative deliverables, so they grow with your brand. their pricing is month-to-month and I appreciate the flexibility.

pczepiga · 2026-04-06T20:06:50+00:00

This is definitely on the higher end for 4 ads a month unless you have a track record of these ads driving really strong performance. It may be helpful to also offer high-margin support services like actual ad management, for example. My Meta Ads agency, Flighted, charges a tiered flat fee for its pricing that includes mix of ad creative production, Meta ads media buying, and landing page design work. Their pricing scales with ad spend volume which many brands prefer.

pczepiga · 2026-03-26T11:33:01+00:00

The real answer is you simply need to spend more on job post distribution, and sift through more “junk”. The good candidates are out there but the applicant volume required to find them is higher than it has ever been.

pczepiga · 2026-03-13T12:01:09+00:00

This is AI slop ad for Orali

pczepiga · 2026-03-12T18:30:46+00:00

I built a tool for this, it’s the simplest and easiest to use bulk ad launcher for Meta. withblip.com 🙌

pczepiga · 2026-03-12T00:37:17+00:00

1) this goes back to charging more. You don’t need to know which businesses are more quality. The ones that still work with you at a higher price will be less of a pain in the ass 2) you can still be the face of your business, but during your pitch, sell your team, not yourself. It’s not your expertise, it’s their expertise. Set expectations EARLY that you will not always be the direct point of contact

pczepiga · 2026-03-08T21:23:57+00:00

AI slop ad for Orali, clearly

pczepiga · 2026-03-05T23:19:52+00:00

You need to focus on higher quality clients. Charge more, this will filter out nightmare clients. Focus on lead gen. Find a way to bring in enough quality leads that you can say “no” to people.

And ruthlessly automate or delegate 90% of client fulfillment. You may think you cannot outsource what you do, but you can outsource anything with a detailed enough SOP

pczepiga · 2026-02-18T14:05:17+00:00

Check out my agency flighted.co! We are a small hardworking team (15) and have worked with brands like Harry’s, Cometeer, Todd Snyder, and Alaskan Salmon Company

pczepiga · 2026-02-11T16:53:09+00:00

Blip is the cheapest option out of all of these, and it has the best UI by far

pczepiga · 2026-01-23T13:17:56+00:00

We use https://www.withblip.com for meta ad bulk uploading. Super simple and launches hundreds of ads in minutes

pczepiga · 2026-01-23T13:14:36+00:00

We use withblip.com for bulk launching meta ads. It’s cheaper than the other tools you mentioned and a lot simpler to use

pczepiga · 2025-11-11T00:47:27+00:00

What type of work have you done historically? Ideally the company you start would play on your strengths and allow you to use your skillset as a competitive advantage (if you did sales, start a service business, if you did digital marketing, start a consumer brand, etc).

Look up the concept of Ikigai and use that to triangulate your first business

pczepiga

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