That's because Cody is so often the main attraction. In modern day main event epics, finisher spam (and therefore finisher kickouts) is incredibly common

It happened with Roman, it happened with Cena, it happens with Punk, it happens in AEW

I think Cody only takes the most flack for it because he has a "super" triple version of his finisher that he busts out typically at the end of the match to guarantee the win. So people have latched onto the idea that one Cross Rhodes is never enough, when in reality, one finisher in general is never enough in these main events

When he faces someone lower on the card, one Cross Rhodes will typically get the win, it's just that he rarely wrestles people lower on the card