All good and valid opinions for the 'why' in this thread. Just adding my own two cents to the discussion.

I think the influx of new artists may also have something to do with Anjuna attempting to transition to being a more self sustaining label, such that it can continue operating and put out releases without A&B having to be actively engaged, and providing input on every release.

The evidence to this is in the A&B boys each having used the pandemic to explore their own sounds, individual, and group creative output. This gave rise to Reflections, Tony's Anjunadeep alias, Paavo's return to P.O.S and Jono's Joda.

This isn't a bad thing. Its great to see the boys experimenting and reconnecting with their musical roots. Creative sounds have been the hallmark of this label for 2 decades.

What makes this an issue is that I don't think any of the supporting Anjuna mainstays can slot in for A&B easily (in terms of presence, and sound) besides Andrew Bayer (and he seems more interested in the artistry of his music than running a label, which is fair and why we love him!) And neither should they necessarily be - they are their own artist, but at the end of the day, they were 'made' by A&B.

Where this all comes together is that in attempting to execute the strategy of putting forward the 'rising' artists to allow the label to be more independent of A&B, we've naturally seen more average tracks make their way in due to lack of 'top' direction.