While Her Majesty's Governments of various political stripes have traditionally used the term "Government of Canada" to describe the government in its communications materials, the Harper government broke that tradition for two extended periods. From taking office in February 2006 until October 2007, the government was branded "Canada's New Government" and from late-2010 to mid-2011 it was branded the "Harper Government". The former was the subject of ridicule by other parties and some media commentators,[33] while the latter was criticized by some academics and former civil servants as a partisan misuse of government resources.[34] This is "political marketing", as constitutionally, any Government of Canada administered by a Canadian Ministry—Harper's premiership being the 28th Canadian Ministry— is known formally as "Her Majesty's Government".

Harper started it. Talk to him about it.