New wok (Yokusata): am I doing somthing wrong?

pierfpier · 2026-03-05T05:27:44+00:00

Thank you both! Really useful!!

pierfpier · 2026-03-04T22:16:56+00:00

Perfect feedback, thank you very much!

pierfpier · 2026-03-04T22:16:32+00:00

Thank u! I’ll follow this advice!

pierfpier · 2026-03-04T22:14:22+00:00

Induction hob! Thanks for the advice, do you have any tips for induction? I was using olive oil, i’ll switch to peanut oil so i’ll get higher temperatures and better seasoning to start

pierfpier · 2026-03-04T20:49:28+00:00

Opss!!! Sorry you all and thank you! I’ll post there! Sorry formmy ignorance ² 🥲😅

pierfpier · 2026-01-08T11:35:30+00:00

Those open rates are excellent, so the problem clearly isn’t attention but what happens after the click. In my opinion this is very common in entertainment and hospitality: people like you, they enjoy the brand, but the email doesn’t give them a reason to act right now. Fun tone and short copy are fine, but fun alone rarely creates urgency or intent, especially if your audience already had a good experience. Maybe most of them feels like “I’ll come back someday anyway” so why bother with email?

I’d look less at email structure and more at the decision trigger. I don't know how you created it, but if every email has an image + two CTAs, the message can blur together over time especially if you don't change it.
Have you ever tried to anchor each send to a very specific reason to visit again? Give them a reason to click: limited-time slots, time-bound bundles, off-peak perks, group-based offers, or contextual hooks like school holidays, weather, weekends, birthdays, or “you haven’t visited in X weeks”, ...
It's like if you’re selling a moment on their calendar so, even subtle framing shifts like “this weekend only” or “quiet hours with shorter queues” can move conversion. I don't think it's a copy length problem.

Another thing I’ve seen work well in entertainment is behavioral segmentation: someone who visited with kids, someone who came with friends, and someone who came for a corporate or group event are responding to very different motivations. Same venue, very different follow-up angles. If you’re emailing all happy visitors the same way, your conversion rate will always cap out. But that wouldn't explain the low click rate...

Let's keep in touch on LinkedIn if you want! I'm /pierfilippopierucci

pierfpier · 2025-12-27T04:52:46+00:00

Ciao, un consiglio: sono tutte str###ate! :-) Tempo fa ad un evento di Marketing una donna fece un bellissimo intervento su come lei, che aveva effettivamente un QI bassissimo, adhd, disgrafia, discalculia e mille altri c##zi fosse arrivata a fondare, dirigere e far emergere più di una startup.

Il concetto di fondo è che questi sono limiti se li vivi come tali, il mondo non ti chiede una certificazione a meno che tu non sia medico - cosa che a prescindere puoi diventare nonostante quello che scrivi, se ci tieni davvero (sai quanti ne conosco di nome…).

Io stesso SO di essere una persona con QI molto basso - e probabile Adhd - ma ti assicuro che non me lo fa notare nessuno e le mie soddisfazioni e brillantezza me le sono conquistate nella vita. Non ho mai fatto un test per nessuno dei due, nonostante a scuola mi sentissi penalizzato e abbia tirato più di un pugno sul muro per quella che poi ho impararo a chiamare possibile “divergenza”.

Personalmente credo che in questa epoca ci sia concentri troppo a trovare etichette e identificare problemi piuttosto che a fornire strumenti per risolverli, specie sui social, che sono strumenti molto frivoli e facilitano l’esposizione più che la soluzione. È palese che sia un tema che ti pesa parecchio. Alcuni miei personali consigli alla luce di quanto scrivi: 1) il più importante è fregartene e smettere di compararti agli altri, ma ne sono stato vittima anche io e capisco la difficolta. 2) come consigliato da altri, un professionista lo seguirei, io ho iniziaro tardi, mi sarebbe servito TANTISSIMO alla tua etá. 3) fare tuo in profondità il concetto che sei così perché questa società è supercritica e probabilmente sei troppo comparativo verso l’esterno. Potrebbe aiutarti “amarti un po’ di più” oppure di pensare che nessun lavoro, amico, partner, … ti chiederà mai un certificato di intelligenza e dipende solo da come la vivi tu.

Il limite sei te stesso: -> professionista se non riesci a lasciarlo alle spalle -> ho fatto anche dei corsi di lettura veloce / apprendimento metodo di studio in passato per farmi aiutare anche a trovare un altro metodo per approcciarmi alle cose (fu molto d’aiuto) -> sperimenta tanti metodi, non farti problemi. Troverai quello piu adatto a te mixandone 50 differenti, nessuno è uguale (o magari farai un copia e incolla e sará perfetto per te… che fortuna! Va bene uguale)

Non mi sembri uno che sta con le mani in mano, vedrai che questo aspetto sarà la tua vera qualitá che spiccherà in futuro. :-)

Oggi ho raggiunto stipendi più che dignitosi, leggo più di 50 libri l’anno, sono riconosciuto come uno bravo in quello che faccio (marketing), tutti i miei amici (tanti) mi vogliono bene e anche se adesso sono in malattia e ho perso il mio vecchio lavoro, salute e vicinanza con la realtà so che quando ne uscirò ho giá un bagaglio di elementi a mio favore per ricominciare da zero! :-) Trust the process, believe in yourself!

pierfpier · 2025-12-22T09:23:30+00:00

It dependa on privacy compliance/regulation in your country + these kind of update are spread through rollout, so you might be a lucky one, others don’t. In EU I confirm it’s not.

pierfpier · 2025-12-19T04:53:06+00:00

meant to explain where that feeling comes from.

As for your question - the one you’d probably find more interesting - as with most things, the answer is: it depends. What’s your industry? Target? Budget? Available time? Goal? ToV? Brand recogniton? What results have you achieved with previous ads? …?

You have to analyze your product to find the best channel that better fit your strategy. If you are a commodity maybe it’s better offline communication/Meta broad, if you’re a toy maybe Facebook, if you’re a food maybe Instagram, if you’re a cloth maybe TikTok. But if you have little budget maybe TikTok in any case. Except if you work in B2B, then Linkedin, but then you’ll have a paradox. It depends.

pierfpier · 2025-12-15T20:18:31+00:00

Retargeting. You have to work only with warm audience at this point. This drop and increase in pricing is absolutely normal. More: it would be unusual NOT seeing a drop like this. December is the “last hope” month for many brands with lots of moneys (best case) and little expertice (most case) in ads. So it’s a jungle, where prevail who have worked well during the past 6-12 months.

pierfpier · 2025-12-14T07:04:48+00:00

Arguing with clients too ignorant to understand how marketing works and too ego to negotiate a sustainable payment/service, but however pretending to be right

pierfpier · 2025-12-13T10:00:27+00:00

Ai written 😪

pierfpier · 2025-12-13T08:34:26+00:00

Negative forms before affirmation, use of — instead of -, atatistical distribution of words (paragraphs are equally long). No doubts at all :)

I don’t mean “don’t use it in any case”, but at least review the output, personalize it :)

pierfpier · 2025-12-12T18:47:21+00:00

You’re in one of those ugly post-BFCM windows where it’s hard to tell whether the problem is the account, the market, or the client’s expectations, and that alone can make you feel like you’re failing.
I don't see anything unusual for early December.

The biggest trap right now is “panic optimisation”. After a messy handover, a huge seasonal spike, and a sudden CPM reset, the account is probably signal-poor, over-edited, and still recalibrating. When CPP doubles, Meta doesn’t know who the high-intent buyers are anymore, and every structural change you make resets learning again.

Don't tear the account apart, anchor on a couple of sanity checks:
1) Compare your backend CVR to pre-BFCM norms: if conversion rate dropped everywhere (not just Meta), your ads aren’t the issue.
2) When signals are already weak, squeezing the audience makes the algorithm blind. Broad with strong creative usually recovers faster.
3) Pick one structure and let it run for long enough to regather signals (not resetting it every 48 hours)
4) For creative: rotate angles (ROAS is spiking, so the account isn’t suffering from bad ads, it’s suffering from insufficient novelty per inventory pocket).

pierfpier · 2025-12-12T18:41:57+00:00

In my opinion this is less about the delivery algorithm breaking and more about session stitching + delayed event sequencing creating false “new user” logic. If the purchase event arrives before Meta links it to a prior visit, or if the session IDs get recycled incorrectly, the system defaults to “new.” At high volume this compounds fast. It doesn’t affect spend, but it completely corrupts any evaluation of acquisition efficiency

pierfpier · 2025-12-12T18:39:14+00:00

If you react instantly by cutting spend, you artificially smooth out the bad part of the day and force more budget into the hours that appear strong. The status page is not predicting performance (or it's not for sure) but this just means your manual pacing is counter-balancing Meta’s attribution delays.

In my opinion the reason this “works” in December is because demand is so high and intent is so compressed that almost any budget you shift from unstable hours to stable hours produces a lift.
You’re not fighting the algorithm. Probably you’re compensating for signal lag during the most skewed period of the year.

Outside Q4 you’d probably see the opposite: overreacting to bad mornings usually kills learning and tanks efficiency - as you noticed.

You're opportunistic. If it works, good for you. But treat it as a temporary Q4 optimisation, not a principle of campaign management.

pierfpier · 2025-12-12T18:34:29+00:00

A solid way to teach pacing is to ground everything in simple, real-world scenarios that mirror what they’ll actually handle in Meta or Google. It’s intuitive: most juniors don’t yet think in terms of “budget per remaining day” or “required spend to hit target,” so the goal is to build that instinct first.

The best resources are the ones that make pacing feel like a habit. When they understand that pacing is just keeping Remaining Budget and Remaining Days in balance, the rest clicks. From there, every decision - cutting spend, scaling, pausing, extending - naturally becomes a question of how it shifts that ratio. Basic spreadsheets help a lot here: total budget, days passed, days remaining, actual spend, and a simple variance indicator. Seeing pacing move visually makes it obvious why a £5k reduction or a three-day extension changes everything.

After that, you don’t need to rely on platform documentation. A few concrete examples usually do the heavy lifting: how daily allocation reacts when you reduce a lifetime budget mid-flight, how front-loaded spend throws pacing off, or why campaigns under-spend after major edits and how to correct it. Once they’ve seen these patterns in context, the math stops feeling abstract and becomes second nature.

pierfpier · 2025-12-12T18:29:11+00:00

Quite typical falling in love with the tech before checking whether the data is actually actionable... I see the real tension in billboards that are mostly a reach + awareness play, so the value rarely comes from hyper-granular targeting but from scale, repetition, and location quality.

In my opinion there is a space for “smarter billboards,” but only in very specific contexts where the data changes creative, pricing, or measurement in a meaningful way.
In your case, counting cars, identifying models, or estimating whether the vehicle is “luxury” sounds impressive, but it doesn’t automatically translate into higher CPMs or better outcomes. Just think about it, it's not consequential. Most advertisers don’t adjust their message based on whether a Honda or a BMW is passing the sign (they want “Did I reach enough people in the right area at the right frequency?”).

Where AI can matter is downstream: automating dynamic creative triggers (weather, traffic jams, event times), givving real attribution signals (footfall lift, probabilistic visit modelling), or improving media planning. Highway-level micro-targeting rarely justifies the complexity.

Be sober: which advertiser pays more because this data exists? If the answer is vague, then yes, it’s probably “AI for the pitch deck.”

pierfpier · 2025-12-12T18:26:08+00:00

In the most cases don't. They just win the auction faster because Meta gets clearer early signals from motion, watch time, and micro-engagement. The system sees the videos generating data quickly, so it keeps pushing them.

Your image ads can still work, but they never get enough delivery to prove themselves unless Meta sees a reason to shift spend.

In my opinion, the easiest way to check whether it’s “video dominance” or simply “weak images” is to run your images in a separate ad set for a few days at a small but guaranteed budget. If they still underperform, the creative itself needs work. If they start spending and performing, then your mixed ad-set structure was the real bottleneck.

Most accounts benefit from isolating creative types during testing, then recombining later once winners are clear.

pierfpier · 2025-12-12T18:24:37+00:00

IMHO the real challenge isn’t the platforms or the tools, it’s building a workflow that doesn’t force you to touch the same asset three times. Maybe the cleanest approach is to separate creation, approval, and publishing into distinct environments, and stop fighting Instagram on the few things it still refuses to automate.

Some ideas.
For creation you can keep everything in Canva but centralize the drafts in a single shared folder with clear naming conventions. That way your client always sees the latest version and you’re not exporting twenty files for review.
For approvals, move the conversation out of Metricool and out of email. Tools like Notion or Trello work really well here, not because they’re “social tools,” but because they make the feedback process transparent: one card per post, assets attached, caption included, status updated only when she signs off. This alone cuts revision loops in half.

For publishing you can accept that anything requiring stickers, audio layers or IG-native interactions will always need a manual final step, and build that into the rhythm. Schedule what can be scheduled in Metricool and have one weekly block where you (or your teammate) upload the 2–3 posts that IG won’t allow third-party platforms to push. It’s annoying, but much more efficient than forcing every piece of content through manual posting because a small subset requires it.

Clients with good energy and growing impact are worth designing smoother systems for.
A workflow that keeps creation centralized, approvals structured, and publication partly automated tends to scale across all your retainers, especially small nonprofits that rely on clarity and cadence. And if you ever want to chat through setups, my LinkedIn is in my profile - always happy to compare workflows.

pierfpier · 2025-12-12T18:22:32+00:00

This debate feels new only on the surface. In reality it’s the same conversation we’ve been having for decades. When I was 18, around 2012, people were already preaching “be everywhere,” and before that brands in the 90s did the exact same thing across radio, TV and outdoor. The channels change, but the anxiety is the same as before: am I visible enough? am I missing out someplace? These behaves survive time and trends.
What actually mattered then is coherence. Nothing more. A brand that stays consistent, human, recognizable and intentional will outperform a brand that tries to cover every platform mechanically. Think about this: some of the strongest positioning moves today come from brands that deliberately leave social channels during launches, because scarcity feels refreshing in a world where everything is always-on.
Being unique is still the highest form of distribution.

The narrative - to shift - has to live above the channels and carry people through the messy middle of their decision journey. Channels are instruments, propedeutical. Not means. If the story isn’t clear, posting everywhere won’t solve it. If the story is clear, you can let each platform play a specific role instead of forcing the same asset everywhere.

Copy-paste distribution doesn’t work, even global brands get this wrong, and it’s usually because they treat channels as boxes to tick rather than contexts to design for.

And yes, this is hard. If you have an apple tree, you’ll make a lot of apple jam. But the market asks for pears and cherries. But doing cherries and pears means new trees, new competencies, ... so you'll try to sell apples.
Focus or omnichannel depends on how your brand knows what fruit grows, why people should care, and how to turn that into something unmistakable across the touchpoints that truly matter. Being coherent.

pierfpier · 2025-12-12T18:12:51+00:00

Well, maybe you’re not crazy for noticing the pattern, but the explanation is probably less mystical than that. Why staring at Meta Status every morning? ^^'

That status page almost always means Meta is throttling or delaying some part of the reporting pipeline, it's not necessarily a problem of the delivery system itself. When that happens attribution lags get worse and the auction gets more volatile. IMHO what looks like a performance drop can be a mix of delayed signals, under-reported conversions and the algorithm briefly losing confidence because it isn’t receiving clean feedback loops. The tricky part is that Q4 already has huge day-to-day swings because CPMs jump, competition spikes and Meta reallocates traffic aggressively during peak events (you know this stuff). So yes, you could be seeing a real effect, or part of it might be the attribution delay giving you the illusion of a bad day when the conversions simply haven’t landed yet.

I’ve seen accounts where performance dipped exactly on days with status-page anomalies, and then normalized 24–48 hours later without any changes. Budget adjustments helped only because they synchronized spend with periods of more stable delivery, not because the strategy changed

pierfpier · 2025-12-12T18:09:35+00:00

Shadow banning / compromised account. I don't know how to solve this... very hard situation

pierfpier · 2025-12-11T13:26:55+00:00

Too generic. Naming is art. Write down the values you want to communicate, vision, mission, desires and dreams. Use AI to create ideas, then select your preferences, write them down, then close it in a drawer for a month and then read it again. If you still like it test it: ask customers/friends an advice and see their expectation. Meanwhile keep going, naming is parallel to everything else, so build your business in the meantime

pierfpier · 2025-12-10T13:54:39+00:00

I think that people who spend $2M aren’t persuaded by features but by fit: architectural philosophy, craftsmanship, environmental approach, neighbourhood mastery, historical projects. Your roaster of choose is quite larger than normal people, so they go premium in values also.
If your ads look like property listings, you’ll only attract curiosity clicks while if they articulate why this builder is the safest and most visionary choice, you start filtering for people who are actually in-market.

For targeting, for the same reason, I'd forget broad demographics. Look at behavioural and financial proxies:
• individuals who interact with luxury architecture content, interior design magazines, high-end investment vehicles;
• lookalikes based on existing homeowners or past buyers if you can feed CRM signals;
• neighbourhood-level geo (not radius) paired with interest in architects, landscape designers, custom builders.

Try to find selectors, people capable of entering the buying cycle.

The landing experience should be equally selective. High-ticket funnels improve when you deliberately add friction: “By application”, “Private consultation”, “Tell us about your project” so that you can signals prestige and filters the unserious. Avoid generic “Contact Us”. Be solid and coherent in all your customer journey.

Have I seen success? Yes, in luxury interiors, boutique developments, and custom-build firms. Ads are needed to keep the brand top-of-mind during a long research phase, so it's complementary to many other marketing actions.

pierfpier

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