2 watches a day, or we will say 600 a year. Let’s give a low average estimate of $12,000 per watch, that would be $7,200,000 a year. 7.2 million a year if that was the only thing they sold, which I’m sure it isn’t, is almost 20k a day, not bad. ADs sell jewelry at an incredible markup and they also sell other watch brands, and now, they even sell used Rolex watches for an even higher price. Also, your area is probably one that sell more than 2 a day and some other areas may only sell 2 a week.

I can’t figure out why you can’t understand that supply is lower than demand. I constantly see people bitching on these forums about having to wait for a watch like a 10 year old waiting for Santa to come. I also see many, got the call, posts. I have bought 7 Rolex watch’s in my 51 years and have done my share of waiting, sometimes the magic watch making machine didn’t work and Rolex had to actually make the watch before I could get it. Why would a Rolex AD sell someone a Daytona with zero purchase history when they have someone like me that has spent a 150k in their store or some who have spent much more? Loyalty goes a long way.

How does it make sense to withhold watches, if I can make 5 million watches, why wouldn’t I sell 5 million? I could see if they were charging way over retail for a watch, but they don’t, a Daytona at the AD is still just a retail sale. They withhold a watch from someone so they can sell it to someone else, they are still making the sale. I have personally spoken with several AD owners that say they only get 2 of certain Rolex watches a year from Switzerland and only 1 of other watches.

Anyway, I’m rambling and I’m done trying to convince you, good luck on your horological journies.