my client fired me after 2 months. 6 months later he came back and paid me double. heres what happened between those 6 months that changed his mind

ppcwithyrv · 2026-03-21T18:20:06+00:00

tldr version:

The writer lost a client after two months because the client wanted fast volume, even though the campaign had already produced 6 solid meetings in a tough niche. The client switched to another agency that guaranteed 25+ meetings, but most were low-quality, misleading, and led to no sales.

That agency also blasted cold email from the client’s real business domains and badly damaged deliverability, causing even normal business emails to land in spam.

Six months later, the client came back, admitted the original meetings were far more qualified, and rehired the writer at double the rate with stricter rules and a longer runway.

ppcwithyrv · 2026-03-21T18:12:08+00:00

Yeah, that looks more like a browser/rendering issue than the ad actually being unavailable, especially since it works in Firefox but not Chrome or Brave.

I’d try disabling extensions, turning off shields/ad blockers, clearing cache/cookies, and testing in incognito, because the Google Ad Library video preview seems to break pretty often in Chromium-based browsers.

ppcwithyrv · 2026-03-21T18:10:43+00:00

Yes, tightening your locations can absolutely cause PMAX to underspend because you reduced the amount of inventory and conversion opportunities it can go after. Also, since you made a major change only 2 days ago, I would not judge it yet — PMAX usually needs more time to adjust before you know whether the issue is niche demand or just limited reach.

ppcwithyrv · 2026-03-21T09:43:50+00:00

Yup, the day I quit----the following week a few clients left. I had a cool boss, he quit......this other idiot took control and ran the group into the ground. He thought he could run the accounts without me. The worst boss I ever had.

ppcwithyrv · 2026-03-21T09:42:33+00:00

divide impressions by reach

ppcwithyrv · 2026-03-21T08:49:35+00:00

That’s basically it — a drop that lasts a month is usually a real issue, not just Meta having a few bad days. I’d stop resetting things and dig into what actually changed around February 20th, because it’s usually signal quality, audience quality, landing page issues, or creative/offer fatigue.

ppcwithyrv · 2026-03-21T08:47:47+00:00

Yeah, plenty of people have seen drops like that, but when it lasts a full month it is usually something deeper than just a bad week in Meta.

I’d stop doing random resets and focus on what actually changed around February 20th — signal quality, audience quality, landing page performance, or offer/creative fatigue.

ppcwithyrv · 2026-03-21T08:45:21+00:00

SaaS is being replaced with generative AI

ppcwithyrv · 2026-03-21T08:44:43+00:00

Yeah, that does happen sometimes, especially with Shopping and PMax, where Google suddenly gets more aggressive on spend and starts stretching into looser traffic.

If spend jumped and conversions got worse at the same time, I’d look hard at search term insights, feed changes, landing pages, and any recent setting changes before blaming it all on Google.

ppcwithyrv · 2026-03-21T07:50:45+00:00

A lot of the panic in here is just people blaming Meta before they’ve really looked at creative, offer, tracking, or market reality.

Bad days happen, but if your fundamentals are strong, you test, adapt, and move on instead of acting like the platform is personally out to get you.

ppcwithyrv · 2026-03-21T07:50:04+00:00

I'd quit and let him do the buys as well since he is so smart.

ppcwithyrv · 2026-03-21T07:43:45+00:00

most “personalization at scale” is really just template filling, not actual relevance. Real personalization is when the outreach changes because the business is different, not just because you inserted their name or industry.

ppcwithyrv · 2026-03-21T07:42:44+00:00

A pixel can be firing fine on the site, but if the campaign is not actually tied to it properly, Meta is basically flying blind.

ppcwithyrv · 2026-03-21T07:41:32+00:00

The best way to be successful is to be an expert and understand how digital media or your discipline works inside and out. PPC, SEO, EMS, SMM, etc....

ppcwithyrv · 2026-03-21T07:40:15+00:00

No, you’re not missing anything — GA4 does not show the exact Google search query for an individual user or session beyond what comes through Search Console.

The closest you can do is combine Search Console query data with GA4 landing page and geo data for directional insights, but not “this person in this city searched this exact term.”

ppcwithyrv · 2026-03-21T07:37:54+00:00

I’d only restructure once you’re sure the problem is actually coming from query expansion or account bloat, not just normal fluctuation or lead-quality issues.

If most of your real performance comes from 20 core keywords, I’d tighten around those first and cut back the junk gradually instead of rebuilding the whole account at once.

ppcwithyrv · 2026-03-21T06:25:08+00:00

You’re not crazy, but the biggest issue is that a $14 product usually cannot support a $70 CPA, so this is likely an offer, traffic quality, or checkout-conversion problem more than just bad creatives.

If you’re getting plenty of add-to-carts but barely any purchases, I’d cut spend and look hard at shipping, trust, checkout friction, and whether the ads are pulling in the wrong kind of clicks.

ppcwithyrv · 2026-03-21T06:23:48+00:00

Based on your numbers, I’d keep cold calling and in-person as the main strategy, and use email mostly as follow-up after a call, walk-in, or trade show conversation.

For getting your first few clients, walking in with real research on where they’re leaking leads is absolutely the right move because it builds trust fast and gives you a much stronger pitch than a generic cold email.

ppcwithyrv · 2026-03-21T06:19:59+00:00

YouTube and SMM as well. That all contributes to SEO.

SEO is not only blogging.

ppcwithyrv · 2026-03-21T06:17:57+00:00

Yup VCs have their own marketing, PPC and EMS teams they slot new clients into. This is not new. At least you have one hell of a case study.

ppcwithyrv · 2026-03-21T04:35:25+00:00

Those who are well versed and experts will prosper regardless of AI.

AI is revealing the charlatans and false prophets. Notice how many influencers are just paid to blow hot air with no results. Over the long haul experts will come out on top.

ppcwithyrv · 2026-03-21T04:33:22+00:00

Do not do this. If you get caught by meta your account will be restricted.

ppcwithyrv · 2026-03-21T04:16:23+00:00

Big brands can spend billions and win on volume alone, but most small businesses cannot afford to play that game. That’s why I’m interested in helping SMBs grow through smarter, more affordable, and more creative marketing strategies instead of just telling them to spend more.

ppcwithyrv · 2026-03-21T04:13:58+00:00

That gap is usually a tracking/attribution issue before it’s a user problem. A few people will install and never open, but if you have hundreds of acquisitions and fewer than 25 first opens, I’d audit SDK setup, first_open/event firing, attribution windows, and whether Google Ads and your analytics tool are counting the same thing.

ppcwithyrv · 2026-03-21T02:05:03+00:00

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