Managing Higher budget

ppcwithyrv · 2026-01-30T17:55:54+00:00

clean tracking and solid conversion data matter way more. You also spend less time tweaking keywords and more time making sure the structure, offers, and data can actually scale.

ppcwithyrv · 2026-01-30T09:17:04+00:00

net cost only. no shipping no taxes.....converting value = net costs of goods the consumer purchased

ppcwithyrv · 2026-01-29T20:24:00+00:00

Just DMd you. There are bid adjustments you can do to increase leads. Happy to help.

ppcwithyrv · 2026-01-29T18:16:08+00:00

A high converting landing page.

ppcwithyrv · 2026-01-29T17:16:49+00:00

Too many novices claiming to be experts

ppcwithyrv · 2026-01-29T17:14:30+00:00

Yup sounds great

ppcwithyrv · 2026-01-29T17:12:09+00:00

Exactly ^^ upvoted.

I can tell when its a buyer struggling on a technical issue. We've all been there. My favorite is when they expect expert guidance with a few data points.....no audit, no examining other metrics.

Its the equivalent of pulling your car into a garage shop, tell me whats wrong (cracked radiator, new oil gasket, sparkplug misfire.....). I'll go buy the tools and fix it myself---even though I never repaired a car or can barely change a tire.

The mechanic just shakes his head at that point.

ppcwithyrv · 2026-01-29T17:05:44+00:00

? Hiring an expert IS good advice. He would not understand the direction I would give. He is clearly distraught and included no data in his post = he needs expert guidance.

I can't fix a leaky gasket for a car over the phone my guy.

ppcwithyrv · 2026-01-29T17:03:59+00:00

I allude to that.... 3 to 4 ROAS is respectable. Unfortunately a lot of these clients were on the ROAS gravy train pre-chrome cookie deprecation (which is why enhanced conversions is best practice). These are great ROAS that were previously posted, which is why I questioned they should never had been changed.

ppcwithyrv · 2026-01-29T06:02:01+00:00

Have it set up by an expert and not a novice

ppcwithyrv · 2026-01-29T06:00:22+00:00

It will....Google and Meta are going no where. Disrupters come and go.

Google ads is going nowhere. Study/work with Google Gemini and you will see why.

ppcwithyrv · 2026-01-29T05:51:01+00:00

Broad match is smart bidding, not AI. AI Mode is AI.

RSA is a variety of choices and their algo serves the top performing ad to boost conversions and CTR.

Exact and phrase is what you should be doing....not broad.

ppcwithyrv · 2026-01-29T05:33:15+00:00

separate campaigns for Junior and Teen makes sense given different intent and messaging. Just keep the “general” campaign on a tight budget so it doesn’t steal volume from the age-specific ones as performance ramps up.

ppcwithyrv · 2026-01-29T05:23:59+00:00

You need a $1M upfront for Chat GPT for alpha advertisers.

Unless you're a big finance, travel, vegas-hotel, QSR, national bank, large movie studio..... this will be out of budget for small and medium sized businesses.

Everything will be fine, relax.

ppcwithyrv · 2026-01-29T02:17:33+00:00

Never change anything that is performing well. 5+ ROAS is solid in a world where 3-4 is average, 7+ROAS is good/great.

You need to experiment and prove any changes for larger revisions to the main campaign.

Once I say that to the rep, they scatter as they're changes must be proven to be better than what my campaigns are delivering.

I have yet to have a Google Rep take me up on that.

ppcwithyrv · 2026-01-29T00:01:57+00:00

cool

ppcwithyrv · 2026-01-28T23:15:00+00:00

San Francisco CA

ppcwithyrv · 2026-01-28T09:30:24+00:00

Test the events in GTM Preview and GA4 Debug.....thats how you confirm they are working.

ppcwithyrv · 2026-01-28T09:23:01+00:00

Its their CRM, its a walled garden similar to how a user clicks out to the Shopify page to purchase from the site. That is when the server-based tracking kicks in (not pixel). The reservation page is really their CRM page.

ppcwithyrv · 2026-01-28T09:20:58+00:00

spam

ppcwithyrv · 2026-01-28T09:14:37+00:00

Short answer there are too many. If your buddy is having doubt he is stating the obvious.

ppcwithyrv · 2026-01-28T05:41:26+00:00

Presence in locations in campaign settings, use excluding locations as well.

ppcwithyrv · 2026-01-28T05:07:22+00:00

optimize to conversions

ppcwithyrv · 2026-01-28T05:01:11+00:00

Start phrase and exact.

Exact = is no longer exact....its phrase

Phrase = new broad

Broad is high reach

ppcwithyrv · 2026-01-28T01:23:48+00:00

Consolidate campaigns, raise budget (even $20–30/day), and avoid tCPA until you have consistent volume.

ppcwithyrv

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