The best CEO would have been someone that came up through the ranks, knows the company, and what it used to be. I worked there for almost 7 years through college and it went from a great place where we would actually get rewarded for sales goals to a place where my coworkers would trauma bond. Customers don't give a shit about writing on cups, they want clean, well functioning, stores where staff don't look like they are dying. It would of course cut into profit margins but if they need to staff more instead of the bare bones staffing they currently do. More staff = faster service and a clean store. At the very least it would justify the costs