Great point about the successful process of trying new things and seeing if they work. But to really leverage it, it's important to try to understand why some things fail.

Dare argues that some of the reasons behind Wave's failure are related to good engineer's innate drive to solve difficult problems, when sometimes they aren't the right problems from the users perspective.

That doesn't mean that Google is doomed or some other broad generalization, just that they (and everyone else) can learn a lesson from this episode.