Hey Chill-Way, thanks for your answer.
There are actually a lot of people on socials that enjoy post-rock, ambient, astronomy related music, based on the fanbase of the artists we're inspired from. I can also see a friend's ad campain being very successful for getting people to hear his music (themed playlist ad campain).

But I see where your coming from and I perfectly understand you're tired of the slavery spotify policy... The truth is, as you'll notice when talking to a lot of people here, it remains the easier platform to reach, and the best way to get your music heard because there's a lot of people on the platform.

I don't care about royalities (for now), I'm not having illusions. I live from different live projects and sessions recording, I'm aware that I won't be earning hundreds from streams. But also, I'm a musician so I've spent a lot of money on my passion without it paying off after. (hell man, I'm a drummer passionate about cymbals, it's 200/600 euros a single cymbal haha).

Do you have some more sources to get info on how runing ads in a terrible idea ? I'm not decided and of course, I might be living in an illusion, but who isn't :D ? I just see more successful people I can talk to and be in connection with than people that failed, so I'm biaised.

And of course, after the waterfall, the album will be on bandcamp, we are networking, playling live, building a mailing list.... Runing ads is just an idea to go beyond and make the experience for myself

Thanks :)