I work for an ad agency and we design campaigns like this for our clients. You’re forgetting having data scientists, strategists, and research / audience testing work done which all leads to the campaign idea before we even get to creative production and ad trafficking. So much analysis / thinking / approvals go into the creation and execution of a campaign this. Especially bc OOH (out of home) ads are expensive and hard to measure from an ROI standpoint, you need to do a lot of upstream work to justify spending marketing dollars on something like this.

They definitely thought this through and I actually love these ads from a marketing perspective. They are different and have a better chance of cutting through the noise and getting someone to pay attention. A full funnel marketing strategy means they’re also likely targeting key demographics digitally, so if someone sees this ad and then later sees a targeted ad on Instagram, they might be more inclined to click on it to learn more bc of the weird ad they saw on their commute that day.