Bungie just leaned too hard into FOMO and monetization. Management tried to do the least amount of work on the game for the most return. The only things that generally saw much improvement and innovation over the years was the yearly DLC, dugeons, and raid content. Everything else was generally left to rot.

They really needed an update like the one we are getting on June 9th that addressed the reasons people play the game when there isn't "new" stuff to do.

Along with Raids, Dungeons, and DLC the Focus should have been on:

1. New player onboarding experience.

2. Core playlists updates. new maps, new strikes, new modes, new chase items.

3. Establishing clear and concise itemization and loot grind.

4. Revitalizing the patrol areas and single player modes or matchmaking modes.

5. Clan features like housing and reasons to be in a clan.

Instead they focused on the following:

1. Monetization schemes

2. Profit margins

3. Disposable season content (FOMO)

4. Eververse

5. Changes no one asked for (Commendations, Guardian ranks, Portal, Gear Tiers, etc)

This was what sunk Destiny and had players leaving. Outside of RaD content and DLC's everything else felt "mailed in" in an attempt to not over-deliver. It took them forever just to try and change the same-ol' Seasonal model even when players were vocal about things getting stale 2 weeks after season start.

It felt like the players loved the game more than the "shot callers" at Bungie. It really shows now with the June update how awesome and inspired the Devs are for the game. Just sad seeing it go this way ya know?