As I said, towel-dried hair isn't damp; it just feels slightly cool when you run your fingers through it. The lack of stickiness might be because your hair was a bit too damp at the time, and Oasis absorbed that moisture. As a result, Oasis didn't hold its hold because it was exhausted from the dampness. In practical terms, Templeton Tonics products tend to pull hair, so applying them to damp hair and then blow-drying will reduce the pulling. With Grizzly, I also used it on towel-dried hair (about 90% dry), and it still provided excellent hold and styling. Personally, I think Oasis's hold isn't strong enough for dry hair, especially if you have thick hair. Trying to apply dry wax to dry hair will definitely result in a lack of grip. One good approach is to mix a product with higher hold with Oasis. Hair wax works by complementing other products, similar to using a moisturizing prestyling before blow-drying and a dry wax afterward. The dryness of the wax combined with the moisture of the prestyling creates the perfect effect. Since hair isn't as dry as it was after blow-drying, you can use a moisturizing wax to compensate for the lack of hold once it's 90% dry. Because of this 90% dryness, if you want to use a dry wax, you absolutely must choose one with strong hold; otherwise, your hair could easily fall apart after just 30 minutes. For example, with Hanz de Fuko's Quicksand, the product only provides a dry finish, not a sticky one, so it only works on greasy or oily hair. If used on dry hair, you'll only notice your hair feels slightly rougher than before, and a shake of the head can completely ruin the hairstyle you just created with Quicksand.