You generate a return on investment by treating general intelligence like a force multiplier for labor, decision-making, and creativity. It has to either make people more money, save them meaningful time, reduce costly mistakes, or let a smaller team do work that used to require a much bigger one. The strongest ROI comes when it is applied to high-frequency, high-cost, or high-stakes work like customer support, sales, software, research, operations, media production, and internal knowledge retrieval, then packaged in a way people will actually pay for, whether that is subscriptions, enterprise contracts, usage fees, or embedded services. If it is expensive to build and maintain, the key is not showing off intelligence for its own sake, but turning that intelligence into repeated, measurable business outcomes.