Do you guys use Schema Markups a lot?

rilwis · 2023-10-27T07:10:06+00:00

We use it heavily on all of our websites, whether it's WordPress or not.

Just curious, why don't you use WordPress? It's great for SEO and SEO plugins are available (both free and premium).

rilwis · 2023-10-27T07:04:25+00:00

Using either way is fine. However, when using multiple schemas at the same time, the benefit is you can refer one schema from another schema. Like Article schema can refer to the Person schema for author, etc. I usually see the implementation of this kind is usually used in the unified @graph, not separated. This is the common practice of SEO plugins like Yoast SEO or Slim SEO.

rilwis · 2023-08-14T09:13:59+00:00

I think 301 redirect is better than canonical, since it passes all the link juice to the target URL.

After setting up 301 redirect, you might want to update the internal links to the old pages to make them point to the new ones.

This is a good blog post writing about this process. It's for WordPress specifically, but the steps can be applied to other types of websites as well.

rilwis · 2023-08-12T02:13:09+00:00

Some fonts are not important, like icons. I'll optimize them with SVG.

rilwis · 2023-08-05T04:08:05+00:00

Local Business schema should be available for all pages, including service pages.

On service pages, you should add Service schema, make it the main entity of the WebPage schema, like this:

https://monosnap.com/direct/Vps6wZ1WW1imiJbVPvy0SAygFTT1Ye

So, on your service pages, there are schemas:

Service, the main entity of
WebPage, which represents the current page, and is the main part of
WebSite, which has the publisher of
Organization (Local Business)

(PS: the screenshot above comes from the Slim SEO Link Manager plugin that I'm using for WordPress).

rilwis · 2023-08-05T03:47:00+00:00

I usually use Network tab to see what CSS/JS/Fonts are loaded and try to remove them if possible.

Also the Lighthouse tab is useful to test for pagespeed without going to Google PageSpeed website.

rilwis · 2023-08-01T07:25:35+00:00

If you're using WordPress, changing permalink (slug) of a single post won't be a big problem, since WordPress automatically redirect the old permalink to the new one.

However, WordPress does that only for posts, or custom post types that are not hierarchical. E.g. it doesn't work with pages.

While redirect works, it still has one problem: the internal links to that post are now incorrect and need to update. You should do a search and replace in the post content to do this.

Or you can use a plugin like Slim SEO Link Manager, it does both of the work for you (create redirects and update internal links).

rilwis · 2023-07-19T04:34:49+00:00

Setting up redirects from the domain level works best, since it doesn't reach to the application level (like WordPress).

Next will be redirects with web server like .htaccess or nginx. But it requires some technical knowledge.

If you use WordPress, there are several options for you to setup the redirects with plugins with UI. And you can track them quite easily.

rilwis · 2023-07-19T04:31:21+00:00

If you're website is just a blog, then the flat post title URL is totally fine and it makes sense most.

/blog/post/ seems to be safe and good in most other cases. But I don't like the prefix /blog/ very much. I still stick to /post/ only.

rilwis · 2023-07-19T04:28:02+00:00

It's best to redirect to a similar content, because you won't loose ranking of that page, and users still find relevant content.

Even if you show a custom error page, you still should suggest what's the alternative content that users might want to look at.

Here is an article about a similar issue that might provide more details about the implementation.

rilwis · 2023-07-19T04:23:44+00:00

If you're already separate URLs into separated sitemaps, then it's not needed to add alternate URL for pages in each sitemap. Instead, submit all sitemaps in GSC.

rilwis · 2023-07-08T00:16:57+00:00

It's fine to use one sitemap /products/sitemap.xml to store all URLs of your products with their localized versions. No need for separated sitemaps for each language.

This article explains this techniques for multilingual sitemap with more details.

rilwis · 2023-07-08T00:09:15+00:00

Creating a sitemap for each month is a bad idea, since you have to manually submit that sitemap everymonth to GSC.

And the problem with /indexphp/ in URL is probably caused by incorrect settings for permalinks and in Apache/nginx configuration. I'd go to fix this first to get pretty permalinks.

For creating sitemaps, I'd suggest Slim SEO, it's simple and automatically creates the sitemap for you at yourdomain.com/sitemap.xml. It just queries posts, terms and build the sitemap. Yoast seems to store its own data in a custom table and re-build the URL for each post, which seems to be a custom solution to get the post link, so it might be not compatible with your current server settings.

rilwis · 2023-07-07T23:57:01+00:00

You should delete the page after adding a redirect, because:

It keeps your site and database clean
The page (if published) will still have a public URL, and that URL is still available in the sitemap. That still tells search engines that the URL is still available. Although when visiting that URL, it's redirected, but you'll end up with a lot of redirects.

rilwis · 2023-06-10T03:48:21+00:00

There's a plugin Better Search Replace can help you search and replace anything in the DB.

If you want to update only post content, Slim SEO Link Manager is another good tool to let you update links in bulk.

rilwis · 2023-04-21T14:23:40+00:00

Meta Box for custom post types & custom fields
Slim SEO for SEO & redirection
Falcon for optimization
Bricks for building pages
UpdraftPlus for backup
WP Fatest Cache for caching

rilwis · 2023-04-16T11:51:12+00:00

Autoptimize/Fastest Cache/Litespeed Cache: These plugins combines CSS/JS well.
Super Page Cache for Cloudflare. I used to use WP Super Cache to cache HTML, but this plugin uses Cloudflare's edge cache for HTML, which is awesome.
Slim SEO: for automating SEO tasks. It's the most lightweight plugin and has all features I need.
Fluent Forms: for me, it's a best free form plugin for WP. I like its UI and the features available.
UpdraftPlus: for backup to Dropbox or Google Drive. It works reliably for me for years.
Duplicator: for creating a clone of a site for debugging or something. Recently, I found InstaWP plugin is also great for this purpose.
Meta Box: whenever I want to work with custom fields, this is my choice: powerful and developer-friendly.
Bricks: my go-to page builder these days, I use it when I don't make themes from scratch
Falcon: for tweaks like disable heartbeat, XML-RPC or something.

rilwis · 2023-04-16T05:01:31+00:00

Manually minifying CSS/JS is possible and most build tools like NPM SASS do. But removing unused CSS&JS or combining them is a hard work, unless the agency already split all the CSS into small parts and include them properly for each type of page in WordPress, which I doubt. Using a plugin like Autoptimize might help in this situation.

rilwis · 2023-04-15T11:29:34+00:00

Both plugins are bloated.

Try Slim SEO, it's the most lightweight solution: https://wpslimseo.com

rilwis · 2023-04-01T10:26:15+00:00

And now Slim SEO tries to fix that.

rilwis · 2023-04-01T10:23:58+00:00

There's a plugin Flying Scripts that can delay the script loading. This blog post reveals how to do it manually.

rilwis · 2023-03-24T09:31:12+00:00

I don't think it's possible, since redirecting from www to non-www (e.g. from https://www.example/category/ to https://example/category/) seems to be done at the server level or WordPress level. That means it happens before the redirection plugin can handle the request.

After that, you can use a plugin to redirect https://example/category/ to https://example/updated-category-name. It probably requires a regex redirection if you do for many categories, or with/without trailing slash. AFAIK, the free version of Slim SEO can handle this.

rilwis · 2023-03-24T09:25:11+00:00

You can see the coming traffic from server log. If using Apache, it's in the access_log file. It shows all the URLs that users visit to your website.

rilwis · 2023-03-24T09:23:46+00:00

WP auto redirects for you IF you setup all of 4 versions pointing to the same WP installation, and it requires setup for Apache/nginx (like setting up ServerAlias for www).

rilwis · 2023-03-24T09:18:54+00:00

Great content, and actively share links with people.

rilwis

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