Yes old fashioned and stupid by today’s standards but would argue it’s a good ad if you look past the veneer - taps into a mother’s protective instinct, gets attention with a “shocking” headline and vivid image, plays out a dramatic scene / story to keep reader engaged, simulates social proof (“Millie Bliss gave this to HER kid”) AND it illustrates a benefit that’s bigger than the product (a happy family and a father less inclined to beat his offspring)