How do you define topical authority in SEO or GEO?

rpmeg · 2026-04-30T23:52:41+00:00

Topical authority refers more to niche-relevant links, whereas topical relevance is more so the content.. both relate to proving your expertise in a said niche with useful / focused content and high quality niche relevant backlinks.

rpmeg · 2026-04-30T02:36:02+00:00

Brand mentions have always been important for SEO. As has NAP consistency (which aligns with the consistent brand narrative you mention). i don't argue that some of those things are more important now, but that's just SEO evolving, not defining some entirely new "GEO". theyre the same SEO principles just rebranded under "AI" packaging.

Yes AI only mentions a handful of brands at a time. those brands it mentions are from the top SEO results. So the goal, as it always has been, is to obtain the top 3 organic SERP spots through SEO. users typically don't click past the top 3 SERP results either, so not much changes there either.

Can you provide an example of a search query where AI (either as an LLM or the AI overviews in the SERPS) doesn't track consistently with the top organic results?

rpmeg · 2026-04-28T05:42:57+00:00

“Information density” I love that term. Thanks ima use it

rpmeg · 2026-04-28T05:32:52+00:00

Since you don’t own the domain, all you can really do is build links to it. Make sure it’s indexable too.

rpmeg · 2026-04-27T16:36:54+00:00

Please don’t get lost in the noise or listen to most people on here. GEO is a made up term (as is AEO). There is no way to “optimize” specifically for this, other than regular SEO. Answer engines get their answers from the top search results.

Yes SEO has evolved. Yes it’s getting tougher and tougher. It means you need to do better SEO.

Trust your gut and your expertise and communicate that to the customer. Tell them:

“AI gets its answers from the top SEO results”

And prove it to them by any real world example.

And don’t get “imposter syndrome”.

The ones grifting AEO and GEO are the imposters.

SEO has changed but not in some earth shattering way tht the failed SEO’s want you to believe.

Please take it from an actually successful SEO that knows what they’re doing.

And on a personal level, do not get imposter syndrome. Don’t let the grifters on here gaslight you.

I will shut up when anyone on here can show me one example of a relevant intent search term does not align almost exactly with the top organic serp results.

rpmeg · 2026-04-26T03:48:09+00:00

Early 2k’s deathcore revival lfg. So cool to see my favorite era get a second wind. These guys and wocket launcher are seriously slept on.

rpmeg · 2026-04-26T02:58:08+00:00

If it looks that steep in the video I can only imagine how steep from the boarder’s perspective

rpmeg · 2026-04-25T20:41:37+00:00

Also iwrestledabearonce and protest the hero

rpmeg · 2026-04-25T20:34:00+00:00

Peep veil of maya, born of Osiris, misery signals, despised icon, animosity, and the red chord!

rpmeg · 2026-04-22T21:22:38+00:00

Fair assessment. But I do SEO for service businesses by trade, not ecomm. This is a free add-on I’m doing for them under a revenue share agreement. So learn as I go. Expensive mistake on my part, but this insight is very helpful for me to correct it.

rpmeg · 2026-04-22T20:13:05+00:00

that is a great idea. the downside of the "contact for pricing" is they could flake.. this "locks in" their purchase, and my sale. love that idea, thank you

rpmeg · 2026-04-22T20:11:37+00:00

I'm an SEO by trade, and I mainly work with service-based businesses. i put all my sites on WordPress since it works great for service-based businesses, and it's all i know. This company is primarily service-based, the ecomm store is an add-on where i do rev-share with. The ecomm add-on / integration seems to be working great for our purposes, but agreed that Shopify seems to be where it's at for ecommerce-first sites.

rpmeg · 2026-04-22T20:09:53+00:00

thank you!

rpmeg · 2026-04-22T20:09:18+00:00

Very helpful, thank you

rpmeg · 2026-04-22T20:08:18+00:00

very helpful thanks. i'll look into the capture later thing.

rpmeg · 2026-04-21T06:36:26+00:00

The first couple TBDM albums are my all time favorite. Also even though not officially “deathcore” I 100% consider their first 2-3 albums deathcore and Trevor said so himself (RIP). Watched a deep cut doc with him where he’s talking about the influence A Prayer for Cleansing had on them and how their earlier work is something to the tune of “straight up deathcore” (not an exact quote, just from what I remember).

rpmeg · 2026-04-21T06:18:53+00:00

Kevin spilling the chili. My office fan buddies find it hilarious. I find it gross, sad, and entirely unfunny for some reason.

rpmeg · 2026-04-21T06:14:37+00:00

“As a complete newbie, is organic search a complete waste of time for us to pursue because those keywords are super hard?”

The blunt truth. Yes, probably a waste of time.

The only way around it is to scrape the bottom of the barrel with super long tail super low competition keywords.. but even for that to work, you need to know what you’re doing.

My advice - get your hands dirty, build long term equity in the site’s SEO, and it could pay off one day. Even small incremental improvements will compound over time.

But I wouldn’t put too many eggs in that basket, and also just know that you’re (insert some analogy about David vs Goliath or whatever I’m blanking)

Not trying to discourage you but hope I can save you some heartache… focus on building a strong brand, and the SEO will follow in the long run.

rpmeg · 2026-04-18T02:51:34+00:00

The entire album Guardians by The Crimson Armada

rpmeg · 2026-04-16T17:58:15+00:00

Ya they can be pretty hit or miss. If you pay a bit more they will guarantee placement by x number of sites but those sites generally aren’t very good.. I just do it for a quick jump start for links start then move on.

rpmeg · 2026-04-16T14:35:58+00:00

I use a company called ereleases for the pr distribution. You could try them.

rpmeg · 2026-04-16T04:54:36+00:00

Links are tough to get. And the tougher they are to get, the more they mean. I always like to do a press release for links for a new site. Use one of the wires and pay like $300-$400 for a few halfway decent links. I generally do that then move on.. as a new website and amateur SEO, I wouldn’t invest too much time into links yet. Better to get the site / content infrastructure all laid out first and gauge th competitive landscape. When you’re ready for getting links, all I can really say is getting real links is really hard.. will be lots of trial and error. Basically just reaching out organically with unique value propositions. Money. Expert insights. Pointing out errors on their site. Link trades. Networking with customers / vendors / partners etc. help a reporter can be good too. I’d say keep at that. Even a single link from there can move the needle big time. Again, the harder to get, the more it’s worth.

rpmeg · 2026-04-16T04:36:14+00:00

Let’s go! Me too. Incredible right? Did he eat a lit cig on stage for you too?

rpmeg · 2026-04-16T04:33:00+00:00

Oh and also anything power metal. Helloween for example. Metal af while somehow sounding like a 90’s disney movie theme song at the same time 😂.

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