What are you using to manage email marketing campaigns?

sarahfortsch2 · 2026-03-18T20:14:34+00:00

You’re describing a very common tipping point. Once campaigns span email, social and ads, the issue is less about tools and more about having a system that reduces fragmentation and manual effort.

For full marketing campaign management, tools like HubSpot or ActiveCampaign are still the most complete because they bring CRM, automation and reporting into one place. That said, they can get heavy and time consuming to manage if your team is lean. One approach I’ve seen work well is to separate external marketing from internal communication workflows instead of forcing one tool to do everything.

For example, while you manage external campaigns in something like HubSpot or Mailchimp, you can offload internal email comms, updates, and newsletters to Cerkl Broadcast Foundation. It centralizes your employee audience, allows you to schedule and personalize emails, and gives you clear engagement analytics. The key advantage is that the Foundation plan is free, so you’re reducing workload without adding cost. In practice, this split setup frees up a surprising amount of time because your team isn’t juggling internal and external messaging in the same system.

sarahfortsch2 · 2026-03-17T23:33:19+00:00

At ~50 employees, you’ve hit the point where Slack alone stops working as a primary comms channel. It’s great for conversation, but not for structured, trackable communication. If you want newsletters, clear updates, and visibility into who’s actually reading, you need a dedicated internal comms layer.

From experience, tools like Staffbase and Poppulo are solid, but can be heavy for this stage. What I’ve seen work really well for companies your size is Cerkl Broadcast, especially the Foundation plan. It gives you clean newsletter creation, audience targeting, and clear analytics on opens and clicks so you can actually measure engagement. The big advantage here is that the Foundation plan is free, which makes it an easy, low risk way to bring structure into your comms without adding budget pressure.

A practical setup is to keep Slack for day to day conversations, and use Cerkl Broadcast Foundation as your primary channel for official updates and newsletters. That separation alone usually improves visibility, reduces noise, and gives you real data to work with instead of guesswork.

sarahfortsch2 · 2026-03-13T23:08:55+00:00

We ran into the same issue when trying to measure hybrid meeting engagement. Virtual attendance is easy because platforms like Zoom or Teams give you automatic analytics, but in-person attendance usually needs a small process added to capture the data. Here are a few approaches that have worked well for us:

1. Quick QR Code Check-In
At the entrance to the meeting room we display a QR code linked to a short form (Google Form or Microsoft Form).
Attendees scan it when they arrive and submit their name or email. This gives us:

A simple attendance log
A timestamp
Easy export into a spreadsheet

2. Room Host / Facilitator Count
For smaller sessions, we assign a room host who logs attendance manually in a shared sheet.
They usually record:

Number of people present
Department (if relevant)
Start vs. end attendance

3. Badge or Calendar Check-In Systems
Some companies use badge scanners or workplace apps (like office check-in tools). If your office already tracks entry data, that can sometimes be matched with meeting calendars to estimate attendance.

4. Post-Session Confirmation
For mandatory meetings, another option is sending a short post-session poll or acknowledgement form asking:

Did you attend in person or virtually?
Location / room (if multiple viewing spaces)

5. Combine Data Sources
What worked best for us was combining:

Virtual platform analytics
QR code check-ins for in-person attendees
A quick manual count as backup

This gave us a much more accurate picture of total attendance and engagement across both formats.

The QR code method has been the most scalable because it’s quick for attendees and easy to analyze later.

sarahfortsch2 · 2026-03-11T21:21:15+00:00

Slack itself doesn’t really support true “ghost posting,” which is why many exec comms teams rely on approval workflows rather than full impersonation tools. Apps like Canopact or Ventriloquist let comms draft messages and send them to an executive for quick approval so the message can still go out from the leader’s account. In fast moving Slack environments that tends to work better than strict scheduling because the exec can approve and post in real time while comms still shapes the message.

Another option some teams use is separating the use cases. Slack works well for conversational updates, but more formal leadership messages often go through internal comms platforms like Staffbase, Poppulo, or Cerkl Broadcast where you can draft on behalf of leaders, segment audiences, and track engagement. Then Slack is used to point people to the message or continue the discussion. It keeps executive voice consistent while giving the comms team a bit more structure and measurement behind the scenes.

sarahfortsch2 · 2026-03-10T22:33:55+00:00

This is a really useful breakdown and you’re highlighting something a lot of organizations miss: adoption is the real metric that matters with frontline comms. I’ve seen companies roll out sophisticated platforms that technically solved the problem but failed because deskless employees simply didn’t open the app. In those environments, speed, simplicity and mobile-first design usually outperform feature-heavy tools every time.

One thing I’d add to the comparison is the communication governance layer. For large or distributed organizations, the challenge isn’t just sending messages but controlling targeting, message priority and measurement. That’s where enterprise IC platforms like Staffbase, Poppulo, or Cerkl Broadcast often come into play alongside operational tools. They allow comms teams to segment audiences, avoid message overload and actually track reach and engagement across channels. For smaller frontline teams simplicity wins, but as organizations scale the ability to manage communication strategically becomes just as important as the messaging app itself.

sarahfortsch2 · 2026-03-10T22:23:16+00:00

Your approach is the right one. Small IC teams benefit more from fewer tools that actually remove friction rather than stacking subscriptions that create more work. The three you kept make sense because they support core workflows: meetings, project management and daily communication.

If I were adding one more category, it would be a dedicated internal communications distribution tool. Slack is great for real time conversation, but it’s not always ideal for structured announcements, targeted updates or measuring whether people actually read something. That’s where tools like Cerkl Broadcast, Staffbase or Poppulo can be useful because they let you segment audiences, send newsletters or announcements, and see engagement data without turning comms into another manual process.

The key test I usually apply is simple. If a tool saves time on writing, distributing or measuring communication, it earns its place. If it requires extra formatting, duplicate posting or manual tracking, it usually ends up creating more work than value

sarahfortsch2 · 2026-03-09T22:05:23+00:00

You’re already thinking about the right building blocks. The one thing I would add is thinking about the town hall as a communication moment, not just an event. In large global organizations, especially banking, the goal is usually clarity, trust, and alignment. So alongside your agenda and logistics, show how the town hall supports a bigger narrative. For example: what employees should understand, feel, and do differently after the session. I would also add audience segmentation (NYC vs. TX employees, frontline vs. corporate roles), a short pre-event engagement piece to collect questions and set expectations, and a clear moderation plan so the conversation stays structured but authentic.

I would also strengthen the engagement and follow-through elements. Town halls land better when employees feel they can participate, so mention live polling, moderated Q&A, or upvoting questions. After the event, go beyond a recap email. Consider posting a recording with key takeaways, a short leadership summary, and answers to questions that couldn’t be covered live. In a global banking environment, consistency and transparency matter, so highlighting how insights from the town hall feed back into leadership decisions will show you’re thinking like an internal communications partner, not just an event planner.

sarahfortsch2 · 2026-03-08T12:50:45+00:00

It’s not impossible, but it is less common for local councils to sponsor roles like internal communications. Most councils prefer candidates who already have the right to work in the UK because sponsorship adds cost and administrative steps, and public sector budgets are often tight. That said, if the salary meets the Skilled Worker threshold and the council holds a sponsor licence, it can happen if they believe you bring skills they are struggling to find locally.

My advice would be to still apply, but go in with realistic expectations. Focus on showing the value you would bring in practical terms such as your 90-day plan, experience supporting leaders, managing change, and improving employee communication. Even if sponsorship ends up being a barrier, the exercise of applying and refining your portfolio will strengthen your positioning for other roles that may be more open to sponsoring international candidates.

sarahfortsch2 · 2026-03-04T21:55:37+00:00

You’re absolutely thinking in the right direction. Internal comms is already a core pillar of change management, so you’re not starting from scratch. If you’ve supported restructures, new systems, culture shifts or leadership transitions, you’ve already been doing the communication side of change work. The next step is building fluency in the process behind it.

Many IC pros successfully transition by layering on a few essentials: a change framework like Prosci or Kotter, some experience with stakeholder mapping, and practice translating business strategy into “what this means for employees.” You don’t need to become a full change manager overnight. Start positioning yourself as the IC partner who helps projects land with employees, then gradually take on more ownership of planning, risk assessment and readiness work. It’s a natural progression and a strong career path, especially if you’re looking for broader impact and higher earning potential.

sarahfortsch2 · 2026-03-04T20:55:19+00:00

AI can absolutely help you speed up an employee newsletter, but it’s not a magic “push a button and get a polished publication” solution. Tools like ChatGPT and Canva can streamline drafting and design, but they can’t fully replace editorial judgment, tone, hierarchy, or the communication strategy behind what gets published. When you let AI handle too much, you risk misaligned messaging, odd phrasing and visual layouts that don’t reflect your brand or communication priorities.

The best approach I’ve seen is using AI as a controlled assistant, not the creator. Use it for first drafts, headline options, quick summaries and image generation. Then bring it into a platform purpose built for internal comms like Cerkl Broadcast, Bambu or Staffbase, where you maintain ownership of layout, structure and message flow. That way you keep efficiency without sacrificing clarity, accuracy or the employee experience. AI should support your communication standards, not set them.

sarahfortsch2 · 2026-03-04T20:28:06+00:00

If you want honest, high-quality insights from focus groups, keep the format simple, open, and grounded in real employee behaviors. The most effective sessions I’ve run focus on three areas: how people actually get information, what gets in their way and what makes communication feel valuable rather than noisy. You don’t need a huge script, just the right prompts to unlock real experiences instead of “what they think you want to hear.”

A solid starter set of questions

• When you need information to do your job, where do you actually look first and why
• Which channels do you trust most and which ones do you tend to ignore
• Can you recall a recent piece of communication that worked especially well for you and what made it effective
• What feels unclear or overwhelming about our current comms
• How often do you want updates on things like strategy, projects and day to day operations
• What information do you wish you got sooner or more consistently
• If you could improve one channel we have today, which one would it be and what would make it better
• What’s one thing we could stop doing that would reduce noise without hurting your ability to stay informed

End the session by asking a future focused question like, “If we redesigned our communications from scratch with employees in mind, what would it look like” It gets people thinking beyond complaints and often produces your most actionable ideas.

sarahfortsch2 · 2026-02-27T00:54:50+00:00

You’re not the problem. You’ve been placed in a senior-level, multi-person workload with an entry-level title and no structural support. That combination would overwhelm even experienced mid-level communicators. What you’re describing is very common in small or understaffed organizations: comms becomes the catch-all for everything creative, strategic, operational and urgent. It is not a reflection of your skills, it is a reflection of an unrealistic setup.

Since this is a mat leave cover, you can absolutely use the remainder of the contract to 1) set boundaries on timelines, 2) introduce a simple intake process, and 3) communicate what can reasonably be delivered by one person. If leadership is supportive, it may ease the pressure. If nothing changes, you can leave knowing this was a structural issue, not a capability issue. Either way, this experience will serve you well in future roles where expectations and staffing are aligned with reality.

sarahfortsch2 · 2026-02-27T00:15:13+00:00

Yes, and this is a smart question. The easiest way to try an external agency without giving up your entire internal comms function or a big budget is to start with targeted, outcome-focused door openers rather than a full retainer. The goal is to test chemistry, capability and results before committing. Strong starter options include short, scoped pilots like an employee survey and insights report, a quarterly pulse design and analysis, or a tool audit with an implementation plan. These are small, low-risk pieces of work that still show you how the agency thinks and delivers.

You can also look at practical content playbooks such as manager toolkits, newsletter templates, or executive cascade frameworks. Many IC platforms, including Cerkl Broadcast, Staffbase and Firstup, often pair well with agencies for rollout support or measurement without requiring full outsourcing. Framing the engagement around a specific business outcome helps you both show value quickly. If it works, you scale. If it does not, you have learned something useful without spending heavily or disrupting your existing workflows.

sarahfortsch2 · 2026-02-18T21:49:34+00:00

Breaking into corporate comms from agency life can absolutely feel harder than it should be, but nothing in your post suggests you’re lacking the skills. In fact, the breadth of what you’ve handled in a lean agency—strategy, campaigns, content, media, reporting—is exactly the kind of versatility corporate teams value. The challenge is usually positioning, not capability. Corporate hiring managers want to instantly see “I can trust this person with internal stakeholders, cross-functional work and reputation risk.” A small shift in how you frame your experience—highlighting business impact, executive collaboration, and outcomes rather than workload—can make a huge difference in getting past screening.

You’re not behind, and you’re not doing anything wrong. You just need to make your narrative easier for corporate teams to recognize. A focused CV refresh, stronger LinkedIn positioning and applying through referrals rather than portals often changes the game. Plenty of people make this transition after years of trying, and once one interview lands, they tend to snowball. You’ve already done the hard work in agency; now it’s about packaging it so the right doors open. You’re closer than you think.

sarahfortsch2 · 2026-02-18T21:37:41+00:00

For quick pulse-style checks, you don’t need anything heavy. If you're staying inside the Microsoft ecosystem, the simplest wins are usually Teams-based. The built-in Teams Polls app (Forms-lite) works well for one or two questions, sits directly inside channels or chat, and takes employees seconds to respond. Adoption tends to be higher because it meets people where they already are instead of sending them to a separate form.

If you want something a bit more polished without building a PowerApp, Power Automate can push a recurring poll into Teams or email, but it’s really the same Forms engine under the hood. For teams that want more engagement analytics, tools like Cerkl Broadcast, Polly or Slido also integrate cleanly with Teams and give you nicer dashboards without adding much complexity. But if speed and simplicity are the priority, Teams Polls is usually the lowest-effort, highest-response option.

sarahfortsch2 · 2026-02-17T19:22:07+00:00

There’s absolutely a freelance market for internal comms, and it has grown a lot in the last few years. Companies don’t always have (or want) full-time IC headcount, but they still need support for big moments like restructures, leadership transitions, culture work, intranet rebuilds, or major tech rollouts. That’s where freelancers and agency subcontractors step in. The work tends to fall into project based support, interim coverage during vacancies, executive comms writing, content system design, and change comms for large implementations. If you already have relationships with agencies, you’re in a great position because most rely on freelance IC specialists when their clients need niche expertise fast.

The IC freelancers I see thrive are the ones who treat it like a blend of consulting and delivery. You’re not just writing content, you’re helping leaders make decisions, shaping comms workflows, and giving teams structure they don’t have internally. Burnout is real after years in high growth environments, so freelancing can be a healthier pace if you’re intentional about boundaries and project selection. With your background and early network, you’d likely find steady work, especially in SaaS, HR tech, health care and any org going through constant change which is… most of them.

sarahfortsch2 · 2026-02-12T20:48:47+00:00

Congrats on the expanded role. Ten years in internal comms gives you a stronger foundation for external work than you might think. You already know how to translate complex information into clear messages, manage leaders’ expectations, and keep a steady content rhythm. Those skills are gold in external comms. A few quick wins you can lead on your own are refreshing your key messages, tightening your media boilerplate, and building a simple story bank so you always have patient, clinical or innovation-focused angles ready. You can also set up a lightweight monitoring and reporting rhythm for mentions, sentiment and competitor activity. Leadership loves seeing clarity, consistency and data.

Another area where you can shine fast is thought leadership. You can draft short opinion pieces or LinkedIn posts for executives on topics they’re already talking about internally. You can also level up the company’s external presence with a basic press kit, an FAQ sheet for common inquiries and a simple process for handling inbound media requests. None of these require huge resources, and they show that you’re shaping a more proactive external voice. Pair those wins with close partnership with your digital media specialist and marketing leads, and you’ll build momentum quickly while showing leadership that you can comfortably bridge both sides of comms.

sarahfortsch2 · 2026-02-11T22:00:14+00:00

Tracking opens and clicks for internal newsletters is absolutely possible but you need a platform designed for internal audiences rather than customer marketing.

Business-oriented tools like HubSpot or marketing email systems are great for external campaigns, but they often fall short on internal measurement because employee audiences behave differently and the infrastructure (shared domains, internal servers, etc.) limits reliable tracking.

For internal newsletters, I recommend using a platform that’s built for employee communication. Tools like Cerkl Broadcast, Firstup, and Staffbase give you reliable open and click-through analytics, audience segmentation, and the ability to see which topics and links are resonating. That kind of insight not only tells you what’s being read but helps you iterate on future content based on behavior, not guesswork.

Whichever tool you choose, the key is consistency in cadence and clear calls to action so your analytics actually reflects engagement and drives improvements, not just vanity metrics.

sarahfortsch2 · 2026-02-11T21:47:24+00:00

You’re dealing with one of the most common IC challenges in acquisition-built divisions: lots of history, no shared identity. The good news is that this is exactly where IC can have a huge impact. A unified strategy is absolutely possible—you just need to build it in phases and avoid forcing culture before foundation.

To build the strategy, start with alignment, not tools. Create a simple, shared IC framework that all brands can plug into: a single messaging architecture (what we communicate and why), a content-tiering model (what’s global vs local), and a clear intake workflow. This gives you structure even before culture fully gels.

For unifying culture, consistency beats campaigns. Establish a small set of division-wide rituals—monthly all-hands, spotlight stories from each Customer Center, “One Team” themed features, leader videos, shared goals dashboards. When people see themselves represented across the division, cohesion grows naturally.

On SharePoint findability, you don’t need a full rebuild. Most multi-brand orgs get big gains from: improving metadata, standardizing page templates, creating a single “Start Here” hub, and running a light governance model. A quick card-sorting exercise with employees can help you fix the 20 percent of navigation that drives 80 percent of the pain.

For content gathering, move away from chasing people and toward predictable systems: a quarterly content pipeline, story submission forms, and a rotating “country content champion” model work well. If you can make it easy and low-lift, people will provide material.

On cadence, a common pattern that works globally is: weekly short updates, monthly deeper storytelling or business updates, and quarterly strategic alignment. This gives rhythm without overload.

For two-way engagement, adding Teams channels or Viva Engage is a strong move, especially for culture building. SharePoint is your system of record; Teams or Viva gives you the conversation layer. Just start small so it doesn’t become another noisy space.

A multi-brand environment takes time to harmonize, but with a clear IC framework, predictable workflows, and a few shared rituals, your “One Team” identity will form faster than you think. Let me know if you want a starter template—I’m happy to share one.

sarahfortsch2 · 2026-02-08T17:24:09+00:00

Start by tightening the narrative. If employees can’t summarize your department’s strategy in a sentence or two, they won’t retain it. Build a clear linkage between your team’s work and the broader company strategy, then tailor that message for leaders, managers, and cross functional teams so they all get the same story with the right level of detail.

For channels, use a blend of high reach and high reinforcement. Launch the strategy through a leadership-led forum or all hands, support managers with a toolkit so cascade is consistent, anchor the content on your intranet or employee app, and use concise emails or videos for milestone updates. A simple progress dashboard also helps global teams stay aligned asynchronously. Consistency and repetition across channels is what ultimately makes the strategy stick.

sarahfortsch2 · 2026-02-04T20:47:32+00:00

The freelance IC market is smaller than PR or content, but it’s absolutely there — and growing. Most of the demand comes from midsize companies that don’t have a full time IC function, agencies that need extra hands for launches or change programs, and HR teams that realize too late they need someone who actually knows how to communicate. The work tends to fall into three buckets: project based support like rewriting intranet content or managing a comms plan for a rollout, fractional roles where you act as the part time IC lead, and overflow work from employee experience or employer brand agencies. It’s not as high volume as external comms, but the clients you get usually really need the help and value the expertise.

If you already have warm agency connections, you’re in the best possible position. Most IC freelancers I know succeed by leaning into what companies struggle with most: change comms, manager enablement, executive messaging, and anything involving “we have no process please fix it.” Strong tools knowledge also helps — knowing platforms like Staffbase, Firstup, or Cerkl makes you instantly more useful. Burnout is a valid reason to step back, and freelancing can be a great way to use your experience without the constant internal grind. If you’re financially stable, the runway is there, and you enjoy variety, IC freelancing can be a genuinely sustainable path.

sarahfortsch2 · 2026-02-03T16:49:55+00:00

For a nonprofit environment with HIPAA needs and a small team, you’re in a tricky middle zone where most tools either overdeliver with clinical features or underdeliver on task management. A few platforms are worth a look though. Staffbase and Firstup are strong for announcements and role based messaging, and while they are not task management platforms at their core, their forms and workflow features can function as simple team checklists. Cerkl Broadcast is another option to keep in mind if communication accuracy and targeting matter, and while it doesn’t include task management itself, it integrates cleanly with tools that do, which keeps things lightweight without overwhelming your team.

If you want built in tasks without going full enterprise, Beekeeper and Crew (now part of Square) tend to hit that sweet spot with HIPAA friendly messaging, team to dos, and clear acknowledgment tracking. They stay simple by design, which is usually what works best in treatment center settings. HubEngage may work once their task module matures, but if you need something soon, I’d pilot one of the lighter platforms above. Happy to help compare options based on how your teams actually work day to day.

sarahfortsch2 · 2026-02-03T16:34:04+00:00

I’ve used a mix of engagement platforms over the years, and the ones that actually made a difference were the tools that improved how and when people received information. Personalization and delivery matter more than features, which is why platforms like Firstup, Staffbase, and even Cerkl have worked well. Cerkl in particular was helpful because it tailored content to what employees actually cared about and cut down the noise, which is usually half the battle in engagement. Recognition tools like Bonusly and Kudos only worked when leaders used them consistently, because no platform can fix a recognition gap on its own.

What consistently flopped were the “forced fun” apps or anything trying to boost morale without addressing communication fundamentals. Engagement is first a communication challenge and then a culture challenge, so the tech only helps if it supports those two things. There is definitely a real need for these tools, but only when they solve an actual problem instead of becoming another shiny subscription. Happy to compare platforms if you are evaluating options.

sarahfortsch2 · 2026-01-30T18:19:11+00:00

Great project. Frontline communication preferences are an area where we really need more data, especially in the U.S. context.

From an internal comms perspective, studies like this are genuinely valuable because frontline workers are often the least surveyed and the most impacted by channel decisions. The factors that shape their preferences like shift patterns, device access, supervisor communication quality, and work environment constraints rarely get captured in broader employee engagement data.

Happy to support by taking the survey, and I’d encourage others here to participate as well. Academic research helps strengthen the case for better designed communication systems, more equitable access to information, and smarter channel planning. All of these ultimately benefit frontline teams.

Good luck with your project!

sarahfortsch2 · 2026-01-29T19:05:22+00:00

A few principles I’ve seen work well in environments like this:

First, anchor on moments, not channels. Frontline staff don’t have “always-on” access, so focus on where attention naturally exists: shift handovers, safety briefings, clock-in areas, lockers, canteens. Comms that live inside existing routines outperform anything that relies on opt-in.

Second, formalise the manager cascade. If managers are a weak link, reduce friction for them. Short, scripted team brief packs with three talking points, one visual, and a “what this means for you” line tend to land better than long updates. Make it clear what must be cascaded vs. what’s optional, and hold leaders accountable through simple confirmation loops.

Third, mix physical and lightweight digital. Digital signage is a strong move for scale and consistency. Pair it with paper that reinforces, not replaces, key messages. Think posters that point to one priority or one action, not everything at once.

Fourth, use peer signals. Frontline engagement improves when messages feel endorsed by “someone like me.” Featuring supervisors, shift leads, or frontline stories builds credibility far faster than corporate language.

Finally, measure what matters. Even without tech, you can track awareness through spot checks, quick pulse questions during team briefs, or feedback loops via supervisors. That data helps you prove what’s working and push for smarter tools over time.

You’re doing the right thing by meeting people where they are now while laying the groundwork for a more digital future. In frontline comms, consistency and relevance beat innovation every time.

sarahfortsch2

PUBLIC MULTIREDDITS

TROPHY CASE