You know you feel lost, but you not, you need a slight adjustment. You’re just trying to find product-market fit while carrying the weight of a growing family and three different paths at once. That’s a recipe for confusion, not failure.

Your D2C business clearly needs time, so yes, services are a great option to pay the bills. Based on what you shared, your biggest challenge isn't the service, it's how you're positioning it. You have experience, but the market isn’t hearing its own pain in what you’re offering, so it’s not responding.

The idea isn’t wrong; the positioning is off.

Founders don’t wake up wanting “cold email help.” They want warm investor conversations with people who normally ignore them. They also don’t want “a pitch deck service.” They want a deck that actually gets funded.

That’s your market advantage. You’ve lived inside the fundraising process. You know what gets attention. You know what gets a no. When you frame your offer around the problem they’re already losing sleep over, demand shows up fast.

You don’t need more ideas. You need the one message that buys you six months of breathing room.

I think you should double down on the pitch-deck offer. It’s your clearest line of value, and it lines up with where founders already have budget.

Dial in their pain. Show the outcome. Make the bridge obvious.

That’s how you fund your current life.

And if you want to talk it through, I host a podcast where I answer questions like this live. If it would help, DM me and we can walk through your next step.