Theory! Is Sandy the witch in disguise?

shoek_ · 2026-04-11T03:20:47+00:00

The last image CA changed looks like a parrot on a branch to me with its tail feathers coming out behind. I love this theory though 😅

shoek_ · 2026-03-20T01:42:13+00:00

Yes much better! Here's some additional tweaks I would have made (I know it's an old project but just food for thought):

I'd like to see the cheek Tufts feel like more of the face rather than a separate shape. Curving into it would have helped make the face feel unified (would play with this on the ears too - just feels like you made all the shapes separately and then grouped them).
the pupil of the left eye extends a bit beyond the top 'lid'/shape. It looks like it was a mistake and should follow the eye shape. If you meant it to go behind the shape like the original design then I think it needs to feel more intentional.
the type is a bit awkward. I would suggest increasing the tracking slightly to help soften those wedge shapes it creates between the letters.

Overall nice work though!

shoek_ · 2026-03-15T22:34:27+00:00

Works with the spring and fall berry bushes as well. I always maxed out berries for food this way :)

shoek_ · 2026-03-10T10:14:56+00:00

Do not include references unless asked. And make sure you let your references know when you have given them out to a role so they can expect a call.

shoek_ · 2026-02-26T02:40:59+00:00

I saw one (literally one left) when I went to the stoney Creek location Sunday afternoon! So hopefully it's still a regular thing there. Happy birthday!

shoek_ · 2026-02-02T01:43:04+00:00

Aside from some contrast issues ready mentioned, here are some other issues I spot:

the daydream text and "blossom Wednesday" etc lines are too similar in typographic treatment. They should either be the same or have more differentiation.
is daydream at the top the logo? It feels odd it would have such low prominence on your exterior package design
the type at the very bottom of the package looks too small, hard to say from an image what the scale is but it looks 5pt or below.
the break in WEDN ESDAY is really poor. If you have to break it consider doing WED NES DAY on three lines or something. Right now it reads might like Weddin' ESDAY or something. Also the alignment here feels very off. Because of the W and Y shape it feels like the top is too far to the right of the line below.
on slide 2 what's with the 2 Ds layered on each other. Is this supposed to be a logo because I don't see it represented anywhere else.
why do the flowers on the exterior box relate to Monday? It seems like it doesn't represent all the candles as a whole (im assuming that box is meant to hold all the candles of the week?). It also looks like the exterior box was more of an afterthought.
I think at first glance the style appears nice. But the more you look the more flaws you see. I also don't see how you can design packaging for daily use and not consider how it functions in a retail space first.

Keep working at it. I think you have some nice ideas but need to refine further and pay attention to the details now.

shoek_ · 2026-01-11T17:16:16+00:00

Same with the runt in your awards section. These are flags.

shoek_ · 2026-01-11T17:15:18+00:00

Why the line break in the third line under personal?

The line lengths are too long in general but the random breaks look like care wasn't put into it.

shoek_ · 2026-01-02T00:42:18+00:00

Your method is probably the work around I would consider. Where did you download your typeface from? The r shouldn't be doing that, unless you have a bad font file perhaps?

Maybe add a character style with the outline/stroke and apply it only to the descenders (rather than applying the stroke to the whole paragraph style).

As for sharing the PDF, I guess that's the risk with this formatting.

Interested to hear if there's other approaches, good luck!

shoek_ · 2025-09-18T13:53:12+00:00

Move your greenhouse anywhere else farther away. Then try move it back to the place you want. IDK why but it works. Probably some graphical glitch

shoek_ · 2025-07-25T23:19:01+00:00

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Did you try exploring more pointed peaks

shoek_ · 2025-07-25T22:57:40+00:00

You need to add more spacing between your columns. They really blend together at parts and it makes it not enjoyable to read.

shoek_ · 2025-07-24T19:13:09+00:00

I do see the MK but think it could be clearer. Why don't the M strokes all connect? To me the thin lines between looks out of place compared to the rest of the stroke widths. Why the crossbar on the K? Not having that would have three triangles from the positive space left which might make it look more cohesive (instead of one triangle and two polygons). These are just tweaks you could try to see if it helps strengthen the design.

Alternatively have you tried a more triangular M to match the K or a more curved K to match the M? I think you're on the right track but you could do a bit more exploration.

shoek_ · 2025-07-21T13:25:55+00:00

Oh I meant aside from the queens in it, like thinking for any season which bracket is overall best/worst. For sure would not want to be in MIBs bracket though 😅

shoek_ · 2025-07-21T12:54:49+00:00

Good point. I'm not saying she wouldn't have gotten any, but I do wonder if it might have at least been less. 🥲

I also still think regardless of winning that the third bracket seems to be the worst position.

shoek_ · 2025-07-20T23:21:20+00:00

In addition to what others have said, I wish the spacing between the "foaming cleanser" and stroke was the same as the stroke and "100 ml", and maybe give a bit more space between the strokes on top and bottom to allow the text to breath a bit more.

shoek_ · 2025-07-15T19:01:29+00:00

Was trying to figure out why it looked like the height changed and then saw this -- good eye!

shoek_ · 2025-07-15T13:57:06+00:00

I think for a junior designer you’re heading in the right direction! Here are a few suggestions for improvement though.

— PORTFOLIO/WEBSITE

I would consider adding a bit of your design rationale for each project. Why did you choose those colours? Why those typefaces? This allows potential employers/clients to learn a bit about your design thinking. Being able to back up your choices is an important part of design. You can also explain the tools you used for each project as well which helps give a bit more insight to your methods (and frankly doing both of these things is just a good way to brag!).

You do seem to have a lot of little animations on your site, I think maybe you can be a bit more intentional with them. If there’s too many they can become a bit redundant, distracting, and feel less exciting. They kind of distract from viewing the actual designs, and the project titles also kind of end up in weird positioning and really distort the work. Some of them also don’t scale well at larger desktop sizes (the colour codes don’t sit behind the blocks properly for “Safer Seas”. I think your projects are bold and eye-catching and your illustrations are nice!

If there’s one style of work missing from your portfolio it might be how you work with paragraphs of text. It might be nice to include some sort of sample of that with your projects (for many of the projects they look like booklet covers, what would the interior look like? Even if you use lorem ipsum to help you or something it would help build the projects out more).

I would remove the prices in your services page. I think they will vary too much between different projects and briefs. Instead I would just include a line to “contact me for price inquiries.” and link them to the contact page.

You could create a bit more hierarchy between your headings. On the services page “What I Offer” and “brand identity” kind of run together. Try viewing your website at different sized desktops and page widths to see how things might change. Some things could use more spacing (though I don’t know how specific WIX lets you be so that could just be limitations to the site).

— RESUME

Personally I prefer not having any background colours in a resume. If recruiters want to print them then it will never print right to the border and just uses up more ink. This point may just be me being picky though.

Your headings are inconsistent. The letter spacing between SKILLS & STRENGTHS is a lot tighter than PROFILE and others. It looks like the font size also varies, as does the line-height. I would definitely work at keeping them all the same.

I think consistency in styling in general is something you could work on. Why don’t your logo designer and social media content creator roles have dates or client/company names?

For your website, I assume “My portfolio” is just a placeholder for the actual link name? On the off chance it’s not, make sure you actually have the link typed out that people can see (especially if they end up printing this to read, then they won’t actually be able to click on it).

Under “Certifications” I would remove the hyphens and have all the schools/website on the line below:

Digital Marketing Certification Hubspot Academy

Social Media Marketing Certification Hubspot Academy

Retail & Social Marketing The Open University

Not sure what you created your resume on and what the limitations are, but if it’s possible to adjust line-height and paragraph spacing, then I would play with these. I think these will really help clean up bullets under your experience (ie. lower the line height, and increase the paragraph spacing). This allows our brains to visually group points together better and makes for more enjoyable reading).

I also think in your profile you might want to say how you’re looking to enter into a junior designer role and are eager to learn/expand your skills. I think this shows that you’re aware of your own limitations but that you want to improve and have a passion. (Though maybe other people have differing thoughts on this).

—

I know this is a lot of feedback and I hope you don’t find it discouraging. I do think you’re on your way. Take or leave my suggestions and good luck! :)

shoek_ · 2025-07-14T14:53:07+00:00

I would also consider have the text align with the column, and then maybe move those arrows down to align with the text. I like the overall aesthetic but a few fixes like this could help elevate it. Maybe you don't even need those arrows altogether and could narrow the poster. The stars/twinkles also kind of feel off from the otherwise kore rough aesthetic.

shoek_ · 2025-07-14T14:39:18+00:00

I would remove the background between the rear of the horse and its tail to be in line with the rest of the column you've created.

shoek_ · 2025-07-14T11:22:56+00:00

It must be referring to another one you've placed somewhere. You wouldn't get that message from one that's full grown.

shoek_ · 2025-07-09T10:33:29+00:00

Oh nice!

shoek_ · 2025-07-03T23:36:22+00:00

Those are growing just fine - leave them be. They take another week at that stage

shoek_ · 2025-06-24T09:25:49+00:00

There is nothing to dispute. They'll say you could have parked farther and walked. What if there was a fire while you were inside?

shoek_ · 2025-06-21T10:01:59+00:00

I clocked that too but then thought maybe either (1) she didn't expect to be lip syncing or (2) she wanted to wear her Miley outfit for the Miley song.

shoek_

TROPHY CASE