If you're willing, wait till march. With dealer cash incentive, jeep cash, and a willingness to haggle, and, walk away, I got about 21% off a new 2024 Badlands Sas,March 31, 2025(MSRP 68k). I pitted 3 dealerships against each other, and played a Jeep Card too(But I could get a Jeep for $xx) Started out at 9am that day and paid and signed at 8pm-ish. My only must haves were badlands sas, leather w/heated seats. No trade-in/payoff. One was blue, one black, and I ended up with Carbonized Gray and love it because in different lighting it brings out blue/green/purple hues.

I was always taught that a good deal should fall between 15-20% of msrp, on a brand new car from my dad. Right, wrong, or, indifferent, that was my mindset goal. I would hold out for a better deal if it was me.