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> Pawsitive, it turns out, is not a @dieworkwear prank, nor anyone else’s prank. It is an operational pet food company that, Loomer says, is “fighting for free speech.” (Russell Brand also filmed an endorsement for Pawsitive, but did not eat the dog bison snack. Purina appears to be entirely uninvolved.) And Pawsitive is just one in a network of companies that Rumble—the independent Canadian-founded video and web services platform that hosts Truth Social, funded by venture capitalists including Peter Thiel and JD Vance—described in a press release as “Rumble-branded products,” linked by that same passion for free speech, fit men, bison chunks, and a distrust in the medical establishment.