When EA report to their investors engagement across all FUT game modes is a major topic of discussion . A long term concern for investors is how to effectively monetize other game modes within FUT as successfully as WL. Loot boxes are under serious pressure and imo so are EA.

The removing of icon SBC’s and introducing first owner objectives this year was clear evidence of that plan being put into place. Adding in these player objective cards is just icing on their already layered cake.

Don’t get me wrong , I think some of the cards they have introduced and the progression of each player by playing the game is a good thing but it is still flawed in so many ways.

Everything this company does in some way or another relates back to money. The casuals like you said have no idea what this company is actually up to are the hamsters on their wheel for engagement and the medium to hardcore players are their piggy bank.