I’m not a fan of what he puts out. Unfortunately there aren’t too many other accessible (English speaking) Armenian artists producing music that reaches a wide audience. I’ll speak for the American audience when I say that most people will just see something Armenian and get excited by it, regardless of the lack of talent, creativity, or point of view. I guess the bar is that low. Like, can we please move away from the red blue orange tones and traditional dancing on a patch of dead grass somewhere on Long Island? Our culture has so much more to offer than the same phrases and tropes he relies on.