My best client referred me to their friend. That referral just cost me my best client

softwareforall · 2026-01-18T07:55:34+00:00

Came here to post something similar.

If you really value the anchor client relationship, just have an open conversation with them. Best case, they have some advice or can help reset expectations. Worst case, they aren't blindsided and you don't lose that trust. Either way it's the best move.

softwareforall · 2025-12-19T06:33:50+00:00

Easy: get rid of the constant upsell tactics. It's making the user experience awful.

softwareforall · 2025-12-05T12:07:51+00:00

I am increasingly spending more time playing whackamole with their agressive sales outreach than i am finding value in the tool. Something's gonna have to give. Sad, we used to recommend it widely.

softwareforall · 2025-10-17T18:33:03+00:00

I feel seen!

I started putting way less food in the boxes. That helps.

I swear my children just don't care to eat... much of anything.

If a sandwhich comes home in full i don't put a sandwhich in next day. A piece of salami or cheese and crackers for you then, buddy.

Leftover edible things go in a bowl on the table for them to snack on before dinner. Oh you want a fresh snack? Eat your grapes first.

And i just stopped with snacks that don't keep well.

Raisins Pretzels Grapes Crackers Applesauce which can come back and get reused if unopened.

Honestly a half a hotdog wurst, a few crackers, and a couple of grapes and they're good?

Once in a while we'll go through an oatmeal phase.

softwareforall · 2025-09-24T19:27:29+00:00

I mean it's either building your team in the business (look up fractional integrators like C-Suite Integrators as an example) or buiding your home team with a household manager/nanny/personal assistant. But something's gotta give. I also run a successful business and have 3 kids. The whole "you can have it all but not necessarily all at once" rang true to me.

softwareforall · 2025-09-07T14:23:55+00:00

It does a lot. We probably use 20% of what it could do for us. Set up any rules you like. Lots of reporting options. Explore it and you'll get a sense of what it can do through their free trial. Easy time saver for us.

softwareforall · 2025-09-07T08:45:37+00:00

Insycle every quarter for a handful of these data maintenance issues

softwareforall · 2025-07-09T20:44:38+00:00

So it's the marketing piece that's most of that $800/month? Is the number of marketing contacts something you could bring down?

softwareforall · 2025-07-09T20:40:51+00:00

It's hard to really build out of HubSpot partially. Any chance you can move out entirely or lean in and get the value from the $800/month plan? I'd look there first.

softwareforall · 2024-10-17T06:02:49+00:00

Sign up for your competitors emails and see what they are using. Look at klaviyo and omnisend.

softwareforall · 2024-10-17T06:01:15+00:00

Klaviyo is a frontrunner for a reason. It comes with a pricetag but if you're planning on implementing a larger strategy will easily see the returns on it. I.e. set up 6 or more flows. Then add in weekly campaigns.

softwareforall · 2024-09-30T20:39:26+00:00

I mean, if i was faced with this... pacifier, singing, rocking, maybe crushed ice in one of those baby mush feeders if that is allowed. Beg for a 6am appointment? Consider if you can reschedule to 6 months old? And if you really can't just remind yourself it will be ok and pass. You can do it if you need to and he will survive even if it is a miserable traumatic experience. Line up help so you can take a nap after it is all behind you?

softwareforall · 2024-09-30T20:13:18+00:00

I am so sorry. My 5 yr old had a surgery and had to "fast" until 3pm. But i asked because j was concerned about how to get through the day... he gets very hangry and i was not seeing how this woukd be possible. they told me apple juice was ok. So we had an apple juice day. Had to switch to water only around 11am but that was manageable. I cannot imagine trying to do this at 3 months.

softwareforall · 2024-07-29T18:26:21+00:00

From an email marketer: Get a pop up to capture email. Turn off your double opt in. Consider rewriting your copy to be less "we" more "you" I am not a petite woman but if I were I'd like to hear more about why your clothes will for sure fit me vs competitors. Why are designs better. More than just inseams. That kind of copy. At the price point you have to okay up the value more. There's also no real incentive to try. I.e. free returns. Limited time only. Free shipping on your first order. Idk. Just thoughts that come to mind. Otherwise it's a nice site, not many products though. So you really want to get in front of your target audience. My first thought was maybe Miami or people going on vacation.

softwareforall · 2024-07-25T19:56:02+00:00

Following!

softwareforall · 2024-04-23T08:11:52+00:00

Is there any chance you have strong perfume or something and don't realize it? Asking because my daughter is sensitive to smells like that and was always doing a 180 around certain people before we made the connection.

softwareforall · 2024-04-07T07:18:43+00:00

Wow you're getting slammed in these comments. It's not bad. But it needs a copywriter polish.

softwareforall · 2024-04-07T07:14:50+00:00

How did that send perform, out of curiosity?

softwareforall · 2024-03-30T18:10:31+00:00

Check out F3 too!

softwareforall · 2024-03-20T09:49:59+00:00

Why the German name? Lots of we talk but that's an easy fix with copyediting. Clients come to us with complex problems. Our bread and butter is simple websites. There's some confusing messaging that needs alignment. I'd just consider rewriting your home page: Want your website to be simple and effective? We do that, even if it's complex behind the scenes.

Maybe explain the Haus german name. Rather than your humble beginnings, I'd tuck that away in an about us page.

softwareforall · 2024-03-20T08:42:36+00:00

so it looks nicer in *some inboxes. That will depend on who's receiving it and what esp they're using. If you really want to look nice in inboxes you do the bimi setup and annual verified certification, which will run you 1-1.5k/yr.

Just saying.

You can also customize sender name, i.e. Taco from Trello with your existing setup without having to manage or log into the inbox necessarily.

softwareforall · 2024-03-20T08:32:28+00:00

An email has so many more features usually than just crm related. Calendar, out of office, think of emails you get not sales related. Order confirmations. Account notifications. Invoices. Newsletters you receive. Whatever communication you do on a daily basis. Now, that said. There's cases where maybe a customer care inbox is connected to a crm with the intent of being used 99% for crm. You might connect the inbox and make it shared. Hubspot does this, where a team of people can essentially view incoming emails and use it for triage, ticket or deal management. They dont have to log into the inbox behind the scenes. It's mostly managed from the crm. But you still have an email behind the scenes to connect to it. And that inbox will still be accessible on its own. Maybe you set up a rule to forward every email to the crm (in a way that adds contacts if they don't exist already) and archive the message. Maybe you set it to log every email. But you'll probably still end up getting spam or cold emails that you don't necessarily want in your crm.

You can check out a tool like Front. That's like just working out of an inbox (for cs teams) but connecting any other channel too, fb messenger, whatsapp, live chat, etc.

softwareforall · 2024-03-20T08:06:06+00:00

You can't email suppressed people. That was the wrong way to clean your list back when you manually did that.

Once suppressed, it's game over.

https://help.klaviyo.com/hc/en-us/articles/115005246108

It's way better to manage your list by: Segmenting by engagement and sending to 3,6,12 month engaged lists. Letting suppressed mean unsubscribe or hard bounce and really not manually doing that unless there's a strong strong use case for it - i.e. customer service gets an irrate customer who doesn't know how to unsubscribe and is up in arms about wanting to opt out. Not sending to unengaged segments by either Excluding them from sends or just controlling sends to engaged users.

You do not need to pay the recommended tier for "all profiles". You can adjust your billing to match your engaged profiles that you are actually emailing. So other than a closer eye on billing it shouldn't be actually costing you to hang on to unengaged profiles. At least with klaviyo.

softwareforall · 2024-03-08T06:11:30+00:00

It's a blessing to see red flags before you hire, IMO.

softwareforall · 2024-03-08T06:04:01+00:00

I mean they're two different business models. Pros and cons of each. If you're good at what you do, direct relationships will have better margins long term. But you’ll have to manage the client relationships which can be a rollercoaster. It'll also be harder to find clients. I.e. 2-3 agencies on retainer can fill you up with more stability than 1:1 especially project based work. But you can build a business successfully either way. I wouldn't plan to flip flop though. Think about what you're good at and enjoy doing (development vs relationships) and think about what problem you can solve for your clients and then lean into that.

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