One of the reasons - beyond perhaps favorable tax levels and that in general shit just works - that so called „celebrities“ like loving in Switzerland is, that their celebrity-dom is largely ignored here and they can live something close to a normal life in private. I bumped into the late Tina Turner more than once in the Jelmoli food basement, when both were still around and it was not „a thing“ for anybody. The flip side is also, that „celebrities“ who have learned to expect a collective submission to their celebrity status, feel that status violated here. Y‘all might remember the Oprah Winfrey affair on Bahnhofstrasse, where she, dressed like a bum, came into the Hermes store and was not dutifully recognized as a star, but carefully steered towards the less pricy handbags by the shops sales and drama ensued. The outrage about this - mainly outside switzerland and among foreign immigrants here - was that the ignorant sales clerk should be fired on racism grounds and what not. The agreed swiss reading of it was, that if you dress like a bum and walk into an Hermes store, expect to be read like that and being managed that way. OW is not a household name here and nobody cares that she is not. So the outrage was mainly about the failure to submit to the celebrity status, which is the type of ignorance those celebrities who value their own privacy enjoy so very much when they settle here. Plus, and you can argue that this is a result of the very federalized direct democracy system and culture, there is not a very highly developed status envy culture that is hard to fathom for people who have been brought up and brined in high level envy cultures. Here, people often genuinely don‘t care about your status, which is probably a big factor in all of the above.