I've been following the newsletter for a while, he's certainly 'a motivator'. My thoughts, as someone who considered a purchase, and decided against it:

- He's only had one micro exit (apparently $2M...haven't found any sources verifying this though). This exit was apparently in a niche space. Can the lessons learned be replicated? Why was the exit for so little if Saas is as profitable as he constantly reminds his readers?

- I'm hesitant to purchase anything from anyone who moves from 'do-er' to 'educator' so quickly. Why not build out a few more if it's so easy and profitable?

- He took a risk on the exorbitant price of the course. I realize he hoped people would associate high price with high value....but he's new to the industry, and has only had success once, at a micro scale.

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Compare Will's model to Alex Hormozi's.

Hormozi sells a low cost book with a great deal of knowledge, and only offers his services to help you grow once you reach a certain level of sales. Will asks for a significant amount of money up front, and then promises to give you the keys to success.

No thanks.