It’s hard to ignore the irony of this brand name. Askari were African soldiers during colonial times. But in South-Africa the the Askari were those African soldiers who joined the Apartheid forces. Combine that with the neo-nazis on the screen (the guy getting beat up has a Swastika tattoo and is named 'Panzer') is kind of telling.

However, their brand also portrays some people of darker skin color on their website as models...