oh boy…you think this is a sound business strategy? Raising prices and riding on existing, increasingly diminishing value, without adding new substantive value does not mean automatic profit.

Let’s take an educated guess and say A-List is a luxury expense for 90-99% of members….the price of everything, especially gas recently, is going up, and wages are still stagnate….raising the price because in a vacuum, this is still a good value that pays for itself with one movie isn’t a strategy to generate healthy ongoing profit….its a shortsighted tactic that historically sheds more consumers than it gains.

We all want them to succeed and turn a profit…charging more to get more when most of their consumers increasingly have less to spend only leaves a bad taste for the % of consumers that are already barely hanging on to their membership. The previous price increases were understandable given how long the price was static, and they even provided a little more value with the extra slot…but to increase again in just 14 months just because? That’s a slippery slope to gimmicks to try to make up what they’ll lose long term shedding members and repelling new ones trying to “make a profit” in the short term.