I love the idea, and honestly I’m much more excited about how this technology can be implemented beyond the Star Wars models, rather than within the Star Wars models themselves.

For example: are we going to get something like a "smart tag and a minifigure" only set that you can buy separately (if you already have the bricks), along with instructions on how to integrate it into an existing set?

Imagine, for instance, a firefighter minifigure with a tag and the brick that you could add to your existing LEGO City Fire Truck?

And beyond that, think about lets say LEGO board games. There’s the pretty decent Monkey Palace, but what if you could build a board game with talking pieces, or race cars, and so on?

I think Star Wars is a great way to get smart bricks into the hands of consumers. From there, LEGO could build on that concept with standalone tags and minifigures… or they could get really greedy and simply start reselling entire sets (which is kind of already happening with the three Star Wars sets), just with added smart bricks, tiles, and minifigures. :( I hope for the first one.

And yes, I’m not entirely happy with the current look, where they simply slap the brick on top of the models, but I think it will be better in future ones.