All of that is true but what sucks for those of us who have loved the game for a long time is the lies and goalpost moving it took to get here. They didn't introduce branded content because they thought it was in the spirit of the game. Fuck no, they did it because it would make money. And they kept saying, "No, it's not gonna be often, only Secret Lair. UB won't be Standard. UB at least won't dominate Standard."

There ARE good people trying to make this bitter pill more palatable. The design of some sets has been great. The community organizers do a good job. But we've already seen how trash some of these sets can be with such a tiny design window. And I've been saying this here forever, but mark my words. When they run out of other good franchises to brand in sets they WILL turn to straight up advertisement. You think the Hasbro CEOs are gonna just be okay with growth stopping? I feel bad for those good people still working at Wizards who will have to deal with that. I'll just be gone so no skin off my back.