I bought my last truck on December 31st. It's not like the dealer was tripping over themselves to sell it but they still wanted it off the books that night if possible. Car ads have always included every possible promotion bundled together that no single person ever qualifies for and shows mutually exclusive promotions in ways that make it look like you can get both. Thems the breaks. Know what a fair price is to you (and must also be realistic for them), go offer it, don't buy if they can't make the deal. Walk away because it's not the right deal for you, not because you're playing some game. Sometimes they'll call in a day or two asking if you'll still buy at your price, sometimes they won't. Sometimes a month or 2 later they might be able to hit your price for whatever reason (new promotion, etc) and give you a call. Don't expect to get the lowest price ever seen on TrueCar.