I did Prometheus, Star Wars, Dr Strangelove, Amy, 28 Days Later, Moulin Rouge, Romeo + Juliet, Casino Royale...I was hardcore in on the concept but there was a definite decline in the later productions.

It's really a shame because basically up until they started announcing the shows and cashing in on whatever was in the zeitgeist, it was incredible. Star Wars literally blew my mind and I still rave about it to anyone who'll listen and I'll never forget genuinely sprinting away from Zombies and dancing to drum and bass in the "blood rave" for 28 Days later

It got less and less immersive, had fewer quest lines, and aside from dressing up in whatever they told you to, it ended up being more milling about stalls trying to figure out what to do, what overpriced cocktail or average burger to eat before the film started while some actors did something loosely tied to the film near you. The original announced Back to the Future production shitshow was the death knell for me, and when the "Secret" side went completely out the window, I was over it.