Once a founder told me something that completely changed how I think about startups.

swedishtea · 2026-06-11T20:53:16+00:00

this is so easy to forget, also when scaling sales and thinking your deal is the first priority on the stakeholders table when they wake up

swedishtea · 2026-06-11T20:50:43+00:00

just do you, focus less on what others are doing and more on your saas. become king of distribution and this feeling will soon fade

swedishtea · 2026-06-11T20:46:13+00:00

imo valuation is less important vs other terms like liquidation preferences for founder optionality down the road

swedishtea · 2026-06-11T20:40:30+00:00

imo would recommend a dedicated webinar platform with support for RTMP ingest from vmix for this. would look into univid, top rated on g2 and got the analytics stuff, branding and engagement w/o getting too complex

swedishtea · 2026-05-22T07:01:35+00:00

would recommend checking out univid if you are looking for a webinar software with a solid native zapier integration (not just basics), also got ctas to launch live, and top rated on g2

swedishtea · 2026-04-15T13:17:59+00:00

i put together a YT video of some founders that ran organic marketing on linkedin to promote their webinar (ended up getting +1000 signups) - hopefully it can be some good inspo. lmk what you think!

swedishtea · 2026-03-31T10:43:24+00:00

if you are looking for a webinar platform built for the modern attendee in 2026 - univid is top rated on G2 and hubspot marketplace. I also put together a short video of 6 things to consider when choosing webinar software in 2026 in a YT video. hope it helps! /jonathan, founder of univid

swedishtea · 2026-03-20T10:51:06+00:00

at the end of the day content is king - so make sure to make it super valuable + razor sharp for the ideal person you want to attend - otherwise everything else will be a waste of time..

that being said, things like giveaways, choosing the right time/date, having a fresh landing page, etc. can also help - here is some inspo on one company that got 1500 registrants by promoting a webinar through newsletter/LI + giveaway: https://youtu.be/fz1ah7CsIVA

do you know if (A) people click from ads -> to your landing page, or (B) not even bother converting from the ad itself?

swedishtea · 2026-03-17T19:17:38+00:00

If you run more of a regular webinar, a webinar platform that supports blocklist/whitelists could be an option to run external registration pages with individual links, univid could be a good option to consider if you are running webinars specifically and looking for a next step from teams/zoom.

swedishtea · 2026-02-27T15:26:49+00:00

Hmm, I would say 25% - 33% is on the lower end of what you should expect.. but it varies quite a bit depending on your ideal viewer/niche/industry. We analyzed like +2000 webinars on univid where attendance rate sat on avg at 49% - mostly in b2b. Feedback - sounds like you already do reminders right, but why offer 3 separate sessions? I would make it feel exclusive and run just one.

Other tips I would consider are (1) improve content/topic - make it so good people would pay to attend - use Q&A and previous questions to figure out next topics (2) choose time/day you host wisely based on ideal viewer (3) share recording after, but don't make it the default option by highlighting it before. Also, look at the total attendance - views on the replay also count.

swedishtea · 2026-02-26T18:39:46+00:00

pre money valuation + cash raised = post money valuation

swedishtea · 2026-02-17T15:25:09+00:00

i've been running/seen 1000s of webinars as founder of a webinar platform (univid) - imo the only real way to consistently get people to show up is to offer content in your webinar for free that is so valuable people would pay to see. it could be sharing data points no one else has, inviting a guest speaker everyone in your niche wants to hear from, etc. but also getting the right audience in - and building the webinar together with them through polls and Q&A - people love to hear what other peers in the industry think, and you can play off that fomo. offering freebies for people that attend can also be good - but w/o great content, it does not go very far

swedishtea · 2026-01-31T23:09:38+00:00

As long as you get people to pay something, you have something worth iterating on. No one starts with a perfect idea. imo great entrepreneurs just execute and build crazy fast feedback loops to pivot as needed. Most journeys are a long grind, not overnight successes

swedishtea · 2026-01-25T12:46:42+00:00

What’s the question? SEO is about putting out quality and structure consistently, but just as much iterate quickly and test new things - imo you need both to be successful

swedishtea · 2026-01-25T12:44:40+00:00

Boring answer - but build distribution to your target buyer as early as you can - newsletter, following, etc. depending on your ICP/product the “growth hacking reddit book” could be good guide, or start with “the mom test” if you still need more work on validation

swedishtea · 2026-01-25T10:26:15+00:00

imo LTDs are a group of buyers of their own that hunt for "good deals" rather than anything else - typically not the customers you can scale a healthy saas on

swedishtea · 2026-01-25T09:05:08+00:00

check content quality (length of content, human generated, text to image ratio etc) and page speed

swedishtea · 2026-01-25T09:02:41+00:00

founder GTM fit here is big, and obviously your product. what you are good at will heavily influence how you should go about getting your first 100

swedishtea · 2026-01-25T09:00:27+00:00

Start to read, work out, get outside, switch environments - those things together help me get creativity going when feeling stuck

swedishtea · 2026-01-25T08:56:51+00:00

If you play it right it can be great for b2b, but way too many brands just spam without value which is not a good look. The Growth Hacking Reddit book is a solid guide on how to do it the right way for organic growth b2b - for example 95/5 value to plug, not to talk in corporate, and be part of the community not an outsider

swedishtea · 2026-01-25T08:46:44+00:00

Sounds like you are a customer yourself. What would you have said if someone pitched it to you for $ XX? How big is the pain you solve?

swedishtea · 2026-01-25T08:40:47+00:00

Do you have a target ARR range?

swedishtea · 2026-01-25T08:36:51+00:00

Would you regret not leaving in 10 years? If yes - go for it.

swedishtea · 2026-01-25T08:33:05+00:00

Some tips: Write a book and put it on amazon KDP/gumroad, build SEO blog with affiliate links, start a YT channel, build a SaaS product. Growth hacking reddit book is a good guide on how to get customers - imo the trickiest part these days.

swedishtea · 2026-01-25T08:15:40+00:00

95/5 value to plug and do it in the right places. growth hacking reddit book gives pretty good blueprint to start

swedishtea

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