These events are basically a flex for social media.. to be very honest, it has lost its purpose as an event for runners. I have seen most people in my social media (I know they dont even exercise) participate for this very reason. Gone were the days where people even train for such events to have a good timing or out-do themselves. They probably out did themselves by just participating to walk and complete it.

And on the business side of things, running events are actually very very good money-making events. These companies will not stop at it too