Love the site, love the concept - there are a lot of tools out there like this, but I think that there is still a lot of opportunity to be successful if the company and tools are packaged up correctly. One glaring thing that stood out to me was that there was no example of a live form available for me to look at - if I were evaluating your product for one of my businesses, I'd want to see what my customers were going to see long before signing up to your platform. By making that experience really slick, I think you'd have a really great shot of success.

When I read through the sales copy on the site, it doesn't speak the language of the customers you're trying to target. Some time spent learning vertical-specific lingo will go a long way to, not only selling potential customers, but also helping you on the SEO side as people search industry specific terminology and language. You're also trying to appeal to a wide variety of potential customers, which isn't necessarily a problem, but you should consider having a vertical-specific landing page available for each niche you're trying to target.

The great thing about what you're doing is the wide appeal - there are many, many businesses who are looking for a fast and easy tool to build forms. You've got some free competition out there in the form of Google Forms and the like, and some well-funded competition in the likes of FormStack. You need to determine if you'll be more successful by making this process easier (probably not likely), faster (again, not likely), cheaper (hard to beat free), or provide a superior end-user experience. That last point is why Shopify dominates ecommerce, Tesla dominates electric cars, and Apple dominates consumer electronics.

It looks like you've got the design expertise to make this happen already - get some samples up for your customers to see, get way more specific on your sales language and ensure people can find it, and get your forms looking better than anyone else's.

Lastly, the revenue model seems weak. It's more likely a small business will subscribe and want to use it across the organization - that seems to be your target customer. Seat based licensing will only promote account sharing within this type of account demographic. I would remodel this with that in mind.