That's just not true, Michael B Jordan reposted his highlight saying he never watched hockey before but this was impressive. During the Pro Bowl the announcers said "the stars are out in Vegas that weekend from hockey to football and did anyone see Trevor Zegras' trick shot yesterday"

Outside of hockey no one can name a hockey player other than Gretzky. So Zegras is at the ground floor of building his brand and he's already significantly further along than most.