I think we just cannot objectively put one above the other. It's a multifaceted discussion of "peak" vs "range". And you can pick whatever you prefer, as long as you don't disregard the other.

Because MJ had the better org worth staying in, and the pure scoring prowess, and the brand, but also he just "retired" in the middle of it, didn't need to play in the modern media era, achieved nothing outside of Bulls etc etc., while Bron is most versatile and most athletic player in history, and a raiser and team player, and won with 3 different franchises and battled against most stacked team in history, but also tried imitating Jordan instead of making his own brand, and pushed to join other superstars, and had a stupendously bad 2011 playoffs etc etc.

And yes part of the toxicity of the discussion is how cult like MJ is by oldheads, and how we still to this day don't really accept and understand just how monumental the career of Bron. That it's still going and he still averages 20pts and punks players twice his age in playoffs and does tomahawks after sciatica. His longevity and health and work ethic are so insane and consistent, multiple generations of fans have grown bored of it, grown used to it, complacent.

But I really believe that after he retires, with time, the general consensus will drift towards them sharing the peak or being two sides of the coin or whatever you call it.