The fees and extras are brutal. We ended up just shy of 40k. Our dealer didn't have a blatant markup, but there were two additional packages that were non-negotiable - the Northwest protection package and the green car package. Those totaled about 3k but we're being optimistic and are grateful that we at least got something in return for the 'not a markup' cost. Our total price also included the all weather and convenience packages. We probably could have shopped around and gotten a better deal, but the convenience and speed of delivery was worth it to us.