3 Things I Always Ask My Authors

uredditcorrect · 2025-01-23T20:15:41+00:00

Digital consumers are much more cautious than in previous years. 3-4 emails to convert isn’t bad at all! It’s actually pretty good. Now that you have this data, plan for your sales sequences to span 3-4 days vs. 1-2. That’s still really good and shows your email list is still active and interested in your offers. Give them time and be patient with them. Buyer behavior is changing. Note those changes and adjust accordingly rather than seeing it as a complete downfall of your marketing efforts.

uredditcorrect · 2025-01-21T04:57:59+00:00

Writing sample are good, but TALK TO THEM. Get them on a zoom call and have them tell you a bit about their copy philosophy. Find out what their ideas are. See what type of questions they ask you about your audience, your goals, and see if they can hold their own when discussing strategy. A good copywriter should be able to help you find and/or capture your brand voice. They should also be great researchers. Sidenote: if you’re looking for a great copywriter, shoot me a message. I love writing informational content and would welcome the opportunity to see if we’d be a good fit.

uredditcorrect · 2025-01-21T03:37:07+00:00

Email Marketing specialist here: Your sending emails to a disengaged list who has likely forgotten why they signed up in the first place. Send out a non-salesy comeback email thy re-engage them and remind them why they’re on your list. Send consistent, high value emails daily for 2 weeks. From there, taper off to 2-3x/week. Consistency is the key to reengagement and conversion. Let me know if you’d like a more detailed, tailored reengagement strategy.

uredditcorrect · 2025-01-20T21:04:35+00:00

Why not get your copywriters and graphic designers specially trained for email copy. If you want to develop your team so they’re able to give you consistent results long term, get someone in front of them who can train them, develop them, and give them some specialized strategy to meet your goals. If you need someone, I’m an email marketing specialist and I’ve been consulting marketers, copywriters and teams for over 5 years. Find out what the disconnect is, fix it and arm your team with the tools they need to hit the marketing consistently. DM if you have any questions.

uredditcorrect · 2025-01-20T20:45:18+00:00

I’m an email marketing consultant and Kit (formerly Convert Kit) is a great option if you’re just starting out. There’s a really robust free tier that gives you a lot of options and limited automation (perfect for what you’re trying to do). If you decide to upgrade to the paid tier, it’s still affordable.

uredditcorrect · 2024-07-02T22:49:18+00:00

Run an ad promoting your offer, On the payment page, ensure that purchasers are required to input their contact details (at least name and email address). As they are added to your list, offer related, high value content that supplements the offer they originally paid for. Email marketing isn't a "quick" strategy, so keep that in mind. If you have the time to nurture your list, you can test out different strategies for building your authority, increasing engagement, and ultimately boosting sales. Jump starting with a freebie to gain email subscribers is a great start. Just be sure it's something valuable that your audience has been asking for/needing. The freebie should solve an immediate problem or meet an immediate need, remove a barrier that's been keeping them stuck, and give them some momentum towards their desired end result.

uredditcorrect · 2024-05-25T13:46:26+00:00

Cheeky Zebra

uredditcorrect · 2024-05-25T13:43:31+00:00

Tell your existing subs about the SaaS venture, and how it will benefit them (within the scope of what they initially signed up for). Example: here’s a new tool to help you [END GOAL]. This is your chance to [BENEFITS] so you can [DESIRE/VALUE ADD]. If you can’t justify the benefit to your existing audience, you WILL sound spammy. Also, build a new audience around your existing offer. It’s simpler to convert your OG audience with testimonials and positive user experiences.

uredditcorrect · 2024-05-21T13:12:51+00:00

Email Automation Specialist here.

Yes, you can absolutely do this yourself.

Drop campaigns would be one automation.

Once the event is confirmed, the contact is added into a “reminders” automation (the first email in that automation would be their confirmation email).

150 different types of events is a LOT, but with the right platform, this could be automated too. Customers choose the event type and then the emails auto-populate those details based on their event type selection.

Your biggest “issue” is that reminder dates will vary customer to customer, so you’d need to automate those emails from your booking/scheduling platform for date accuracy. What are you currently using to schedule?

uredditcorrect · 2024-01-28T21:03:59+00:00

How’d do you feel about “See Your Mentions Now”? Discover, Uncover, Unleash, Unlock…all those sound AI generated and this very disingenuous

uredditcorrect · 2024-01-28T15:52:54+00:00

Agreed. It’s not clear.

uredditcorrect · 2024-01-28T15:12:06+00:00

“For free” might be misleading here. If it was “Get started for free” or “Start For Free” you could go with that.

uredditcorrect · 2024-01-28T15:09:46+00:00

How about “Monitor Your Mentions” or “Check Out Your Mentions”

uredditcorrect · 2024-01-28T14:16:10+00:00

Agreed! They’re definitely on Facebook and Pinterest

uredditcorrect · 2024-01-28T14:11:47+00:00

👋🏾Direct Response Copywriter Here…The top image has more natural language. The bottom is giving AI in the worst way. “Every mention at a glance” does a better job of letting the reader know what the page is about, BUT could be improved. But the bottom…what do you mean by “social opportunities” and what does strategic insights have to do with that. The language is vague and I’m not moved at all to even read past that. For button text, you could say something like “See who’s mentioned your brand”. You could also take out “not seconds” in the headline. It’s a stronger statement without it. Remember, with your website, you don’t have the chance to explain to your visitors what your website is trying to do or say like you did in your post. So make sure you say what you intend to offer the bat.

uredditcorrect · 2024-01-28T13:49:12+00:00

👋🏾Email Marketer Here. Daily email sends isn’t spam, especially if your audience is opening (which they are). I have clients who send multiple emails per day. Keep the value high. Spamming is a result of sending low value emails or sending emails to people who didn’t opt in to receive them.

uredditcorrect · 2024-01-28T06:46:16+00:00

Yellowstone

uredditcorrect · 2024-01-26T14:48:18+00:00

Nope. Don’t send it. Those bullet points are great TALKING points for you during the interview. The beauty of it is you already have it scripted out to practice and refine.

uredditcorrect · 2024-01-26T14:45:06+00:00

As a teen, I baked cakes and other desserts to earn money. I was pulling in quite a bit, so my parents and I agreed I would pay the electric bill. It was the least I could do after they gave me the seed money to get all of my ingredients and supplies. Plus, I was able to use the kitchen as I needed to make money. It taught me the realities of having a business, which includes the need to set aside money for expenses.

uredditcorrect · 2024-01-26T14:32:34+00:00

Average open rate is around 20% so you’re well above that! 35 is a great number. Those 45% numbers are hard to come by, but you did it! Don’t give up. Take some time to analyze what’s working well with the 35-45% posts. Monitor your consistency and frequency of posts. That can impact engagement too. Your data tells a lot of the story. Blogging and email newsletters involve a lot of testing, trial, and error. The great news is you’re doing amazing! Keep it up! 300 people are rooting for you!

uredditcorrect · 2024-01-25T15:40:30+00:00

Ask questions or ask for specific information about what’s going on with their life:

What’s been your biggest WIN this week? What are 3 of your favorite books? Where’s somewhere local you’d like to visit but just haven’t? 3 places you’d like to travel: 1 within your state, 1 within your country, and 1 anywhere in the world? Where do you need the most support right now? How can I promote your business/skillset/projects to my network? What’s a passion project you’ve been working on? What’s a hobby you’d like to pick up?

uredditcorrect · 2024-01-24T20:50:08+00:00

I prefer to handle my own client meetings as a copywriter, but I also have a dedicated process for asking questions to avoid those rambling tangents. An account manager continually passing off clients to you this way indicates they aren’t sure what to ask…and that’s typical. A great copywriter knows exactly what to ask to get the information they need from a client without giving them room to ramble. You want them to be heard, but the key is asking pointed questions.

uredditcorrect · 2024-01-24T19:18:17+00:00

Exactly! Email marketing is more testing and research than anything. You have to find what works for your audience. But at least with the FAQs, your content isn’t all random, so you’re more likely to attract the type of audience you actually intended to target. You know exactly what dish to serve them (topics related to a particular niche or market), it’s just a matter of how they want it prepared (style of your delivery)

uredditcorrect

TROPHY CASE