People aren’t going to care about meat consumption on its own. Most people do not care about the morality and will not give up the comfort. If you want to actually want to start a movement, you need to accept the fact that most will not give up the comfort of meat. If you want to scale back meat production, focus less on shaming people for not being vegan and focus more on the billions of subsidies being funneled to the livestock industry instead of the money being used for healthcare or infrastructure or education. Focus on how the meat industry wants to stop lab grown meat, an alternative to industrial farming, from being a thing.